Bugging Out: An Insect Business Goes Big By Going Digital

Jeff Neal launched his small business, The Critter Depot, to deliver live critters like crickets, roaches, superworms and fly larvae to local zoos and pet stores to help feed reptiles and amphibians.Prior to the pandemic, the process was straightforward: A zoo or pet store would call in their order,

Person reviewing keywords on a computer

Do You Need a Backlink Strategy for Your Small Business Website?

Backlinks are one part of how Google and other search engines decide which websites to show when people search for something. Let’s look at what they are, how to get them and how they can affect your small business.Backlinks and SEO“Backlink” is search engine optimization (SEO) speak for a