Employee taking a photo for a social media post

Easy Design Tools To Create Your Social Media Posts

Let’s be honest. On social media, the clicks, the hits, the likes, the shares, the forwards, the follows all come from great visuals. You need good content, of course, but design brings the viewers in. In fact, HubSpot reports that a Facebook post with images earns about 2.3 times

Restaurant worker using a tablet

Are Social Media Links Important for My Business?

Social media is a big part of modern life. According to Statista, in the U.S., people spend an average of more than two hours using it every day. That time is split between Facebook, Instagram, Twitter, YouTube, Reddit, LinkedIn, Pinterest and other smaller sites. Getting people to share links

Interior of the Unknown Caller bar in downtown Chattanooga

How a Popular Bar Shakes Up the Usual Order With Instagram

Unknown Caller, a cocktail bar in downtown Chattanooga, TN, has always been cool. With a retro speakeasy theme, patrons typed a hidden code in a phone booth to get in.After the pandemic hit, however, the phone booth had to go. “We were really worried about germs,” explains owner James Heeley.

A smiling woman looking at a computer and taking notes

10 Small Business Websites Creating Content We Love

As a small business owner transitioning to e-commerce, you know great content is important to your success. Having the right messages, told in the right way, on your active social media pages, newsletter and blog will help people discover you, giving you the opportunity to generate visitors and turn

Woman reviewing stock photos on a computer

Where to Find the Best (Absolutely) Free Stock Photos

Whether you’re building your website, posting Facebook ads or populating your Instagram feed, high-quality stock photos are a must. Of course, when you're working on a budget, you want to find those images at a low cost—and nothing costs less than free.10 great free stock photo sitesWhatever your business,

Woman recording a video for her business

4 Basics About Video Hosting for Your Small Business

If you’re getting ready to put videos on your website to help explain products, share new item releases and offer tutorials, you’re headed in the right direction. Video content is king.The videos you create have to live somewhere, and that’s on a video hosting platform. Some video hosting platforms

Man recording a video of himself reviewing food at a restaurant

Social Media 101 for Small Businesses

Now, more than ever, is a great time for your small business to be on social media.“Pivot” has been the theme of the past year, especially for small businesses. Most have had to rethink the ways they’ve operated, whether that’s experimenting with e-commerce, changing up marketing strategies or all

Fuse45 owners Karen Kelman and Samantha Friedman

Boutique Fitness Studio Shaping Up as a Fully Digital Business

When Michigan locked down due to Covid-19 in March 2020, boutique fitness studio Fuse45 owners Karen Kelman and Samantha Friedman, a mother-and-daughter duo, thought closing their two metro Detroit studios would be a brief three-week ordeal.They quickly pivoted to holding classes through an online-only Facebook Live format, a common solution

Restaurant owners Bruce and Leslie Schlernnitzauer of Porcupine Provisions

Making the Move to E-Commerce, One Instagram Post at a Time

For Leslie and Bruce Schlernitzauer, the move toward going online in their Charlotte, NC, event-catering business, Porcupine Provisions, was spurred, like so many others in the hospitality industry, by the COVID-19 pandemic. While their business has been able to maintain a few party deliveries as well as weekly meals

Hands holding a cell phone looking at LinkedIn

What LinkedIn Can Do For a Small Business

Sure, you have a personal LinkedIn page—but does your business need one, too? The answer may depend on who you’re trying to reach. There are millions of people in the LinkedIn audience, and you can join in their business conversation and raise your business profile.Consider this data from LinkedIn