7 Ways You Can Repurpose Content To Keep Your Social Media Fresh

One way to stay competitive and grow the reach of your business is through content. But it can be hard to find the time to create blogs and social media posts amidst other important business tasks like maintaining a staff and creating online ads. You don’t have to start from

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Easy Design Tools To Create Your Social Media Posts

Let’s be honest. On social media, the clicks, the hits, the likes, the shares, the forwards, the follows all come from great visuals. You need good content, of course, but design brings the viewers in. In fact, HubSpot reports that a Facebook post with images earns about 2.3 times

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How To Build a Content Calendar for Your Small Business

Developing content is important to your business—your image, your relationship with your customers and your future value. And that’s why you have a strategy. To take the stress out of content planning, and really start executing, your best bet is to invest time in creating and maintaining a content

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Why LinkedIn Marketing Is Essential for Your Professional Services Business

LinkedIn is no longer just a place to post your resumé. It’s the epicenter of business and professional marketing, which helps make it a perfect platform for your real estate agency or law firm. Finding your audience among LinkedIn’s 756 million users can help you grow your client base

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6 Tips for Maintaining E-Commerce Growth Beyond the Pandemic

With the rapid rise of online shopping during the pandemic, your business may have been forced to quickly pivot to more of an e-commerce model than you ever had before.Shopping online is here to stay—for you and your customers. There are several ways you can boost your online retail

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The Top 10 Trends in Content Marketing in 2021

Are you already creating content marketing for your site and your social media? Fantastic. That’s on trend. But as customer habits and expectations change, your content should change with it. Here are 10 trends to reach your audiences right now.Trend 1: Optimizing your site for voice searchListen up. According

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Convince People To Buy Local Using Social Media

People love to shop local. Give your customers a good story or other reason to support local businesses, and lots of them will choose the owned and operated community business over big box and online retailers.Social media sites—like Facebook, Instagram, Twitter and TikTok—are terrific storytelling platforms. The posts you

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Make the Most of Micro-Influencers for Your Retail Business

Smart retailers know the value of social media. It helps advertise products, connect with and grow a roster of shoppers and stay in the loop on the latest trends locally and across the globe. And there’s more: Welcome to the world of micro-influencers.To amp up your social presence, micro-influencers