Woman making an entry in a content calendar

How To Build a Content Calendar for Your Small Business

Developing content is important to your business—your image, your relationship with your customers and your future value. And that’s why you have a strategy. To take the stress out of content planning, and really start executing, your best bet is to invest time in creating and maintaining a content

Two male construction workers using computer accounting software

How Contractors Can Get Started With Accounting Software

Printing invoices. Entering information on spreadsheets. Filing it all into big metal file cabinets. It’s a lot. And nobody likes to do it. A business doesn’t have to run like that anymore. Technology has stepped in to help you stay organized.Benefits of accounting softwareAutomate everyday tasks. Some of the

E-commerce dessert menu

How the Recipe for Success Changed to E-Commerce for This Pie Company

In January 2020, PiesAbilities launched as a small bakery with a mission to hire adults with disabilities. Inspired by her young daughter, who has a disability, founder Jennifer Dempsey of Gainesville, FL, sold pies at farmers’ markets and supplied corporate events and weddings through a simple website.When the pandemic hit

Woman sitting outside looking at a computer playing the violin

How a Music School Tuned In To Online Classes

When the pandemic hit last spring, Renee Bordner wasn’t sure her business was going to make it. Students at her music school, Note-worthy Experiences, in Sudbury, MA, just outside of Boston, began dropping out as social distancing guidelines kicked in. While she was no stranger to using tech to

Six cans of cider

How One of Michigan’s Top Cider Mills Went Digital

On a typical fall weekend in Michigan, families plan an apple-picking trip to Blake Farms, or Blake's, where they harvest Honeycrisps, Mutsus and Ginger Golds, then enjoy cider and a huge soft pretzel before they head home. It’s hard to turn that into a digital experience.So when the pandemic

Woman recording a video for her business

4 Basics About Video Hosting for Your Small Business

If you’re getting ready to put videos on your website to help explain products, share new item releases and offer tutorials, you’re headed in the right direction. Video content is king.The videos you create have to live somewhere, and that’s on a video hosting platform. Some video hosting platforms

Person drafting up cloud storage solutions for their business

Cloud Backup Solutions: What’s Right for Your Business?

If you’re still only backing up all of your files locally on your computer, all it takes is a malware attack to expose your information, not to mention theft, flooding, fire or other disasters that can destroy your computers and ruin your business. Data loss prevention should be a

Photo by AC DeMarco Studios

As One Door Closes, Another Opens for The Phluid Project

Even before the pandemic hit the U.S., The Phluid Project was in the process of closing its New York City retail store to pivot to an e-commerce model. Rob Smith, founder and CEO, launched the company’s 6,000-square-foot NoHo flagship in March 2018. The world’s first gender-free store, it included

Woman packaging up an order for shipment

Building Back: Adding E-Commerce To Your Business

E-commerce presents opportunities to move some of your business online, grow your customer base and insulate your business from future uncertainty. A 2020 e-commerce report by eMarketer predicted U.S. online sales of just over $7 billion, an 18% increase over 2019. If potential customers can’t currently buy from your

Man holding a bag from Stage Deli

Looking To the Future While Celebrating the Past Keeps This Iconic Deli Afloat

When Steve Goldberg, owner of metro Detroit’s Stage Deli, first saw the pandemic hit Michigan last year, he knew it was the right time to pivot to e-commerce. It had been on his mind for a while, so when state lockdowns were put into place, it felt natural to