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Easy Design Tools To Create Your Social Media Posts

Let’s be honest. On social media, the clicks, the hits, the likes, the shares, the forwards, the follows all come from great visuals. You need good content, of course, but design brings the viewers in. In fact, HubSpot reports that a Facebook post with images earns about 2.3 times

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Why LinkedIn Marketing Is Essential for Your Professional Services Business

LinkedIn is no longer just a place to post your resumé. It’s the epicenter of business and professional marketing, which helps make it a perfect platform for your real estate agency or law firm. Finding your audience among LinkedIn’s 756 million users can help you grow your client base

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Beginner’s Guide To A/B Testing Your Email Campaigns

What makes one marketing email perform better than another? The color of the call-to-action button? The length of the subject line? Many small business owners rely on intuition to guide their email marketing strategy. With A/B testing, they can get hard data, a much better guide for business decisions.A/B

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6 Tips for Maintaining E-Commerce Growth Beyond the Pandemic

With the rapid rise of online shopping during the pandemic, your business may have been forced to quickly pivot to more of an e-commerce model than you ever had before.Shopping online is here to stay—for you and your customers. There are several ways you can boost your online retail

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How To Write a Killer Marketing Email for Your Small Business

Email can be one of the most effective marketing tactics for your small business. According to HubSpot, every dollar spent on email generates on average a $38 return.Writing a high-performing email is key—and it’s not easy. If you've tried email marketing before, you know how frustrating it can be

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How To Create a Content Marketing Strategy for Your Professional Services Business

When your potential customers have a question, they often turn to the internet to find the answer. Wouldn’t it be great if the blog post, video, podcast or e-book they found was created by your professional services firm? If they liked it, they just might follow your firm on

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10 Marketing Strategy Ideas for Your Small Business

You have a website, you blog, you send emails, and the list goes on, but you’re not yet seeing results. What gives? You may be missing the one big piece that ties it all together: a marketing strategy. Developing a small business marketing strategy will help ensure the elements

Woman on a computer using social media to promote her business

Convince People To Buy Local Using Social Media

People love to shop local. Give your customers a good story or other reason to support local businesses, and lots of them will choose the owned and operated community business over big box and online retailers.Social media sites—like Facebook, Instagram, Twitter and TikTok—are terrific storytelling platforms. The posts you