E-commerce dessert menu

How the Recipe for Success Changed to E-Commerce for This Pie Company

In January 2020, PiesAbilities launched as a small bakery with a mission to hire adults with disabilities. Inspired by her young daughter, who has a disability, founder Jennifer Dempsey of Gainesville, FL, sold pies at farmers’ markets and supplied corporate events and weddings through a simple website.When the pandemic hit

Two women conversating while looking at a tablet

Tech To Balance Your New E-Commerce Store with Your Brick and Mortar Business

So you've made the switch to e-commerce, but you still want to interface with your customers and provide excellent service and customer care. There's tech available to help you provide your customers a similar level of experience and care that you provide at your brick and mortar establishment.From data

Fuse45 owners Karen Kelman and Samantha Friedman

Boutique Fitness Studio Shaping Up as a Fully Digital Business

When Michigan locked down due to Covid-19 in March 2020, boutique fitness studio Fuse45 owners Karen Kelman and Samantha Friedman, a mother-and-daughter duo, thought closing their two metro Detroit studios would be a brief three-week ordeal.They quickly pivoted to holding classes through an online-only Facebook Live format, a common solution

One Hot Cookie founders

Baking in Flexibility to Survive Online

Turning into a smart e-commerce destination was not in the plans when mother-daughter team Bergen Giordani and Morgen Chretien opened One Hot Cookie in Youngstown, Ohio, in 2013, and later a second store in nearby Boardman.Although they had launched a website, working with Youngstown State University students who took

Pros and Cons of Having a Website

It can feel like social media has taken the place of websites. Do you even need one? They require time to maintain and keep secure, so it can be tempting to skip it entirely. However, in a mobile, always-on world, websites still offer important benefits. Weighing the pros and

Restaurant owners Bruce and Leslie Schlernnitzauer of Porcupine Provisions

Making the Move to E-Commerce, One Instagram Post at a Time

For Leslie and Bruce Schlernitzauer, the move toward going online in their Charlotte, NC, event-catering business, Porcupine Provisions, was spurred, like so many others in the hospitality industry, by the COVID-19 pandemic. While their business has been able to maintain a few party deliveries as well as weekly meals