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Why Your Business Should Take Advantage of Business Texting

Texting isn't just to say hi to your friends anymore. Businesses are increasingly adopting text messaging to reach out to customers—and customers to businesses. Research from Zipwhip shows that 68% of businesses are already using texting today, and 91% of consumers are receiving text messages from a business. This

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Reach Your Small Business Customers with Email Marketing

Does email marketing still work? Considering the number of emails in your mailbox, it's clear marketers still believe. And, in fact, email works. HubSpot reports that nearly 80% of marketers noted an increase in email engagement in 2019, and another study described at Litmus finds a whopping 42 to

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4 Ways to Improve Customer Experience with Video Content

As a small business owner, you understand very well that every little thing you can do for your customers could mean a big payoff in loyalty. Customer experience, known as CX, describes how customers experience your business. This accumulation of every interaction between you and your customers, whether live,

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6 Tips for Starting a Business Instagram

Should your business be on Instagram? If you’re just starting out with your company’s social media, Instagram is a great first step. This visual-centric platform allows you to quickly create a profile, discover other relevant accounts and begin building your library of posts. While industries such as travel, beauty, fashion,