Man at a computer working on creating a marketing email

How To Write a Killer Marketing Email for Your Small Business

Email can be one of the most effective marketing tactics for your small business. According to HubSpot, every dollar spent on email generates on average a $38 return.Writing a high-performing email is key—and it’s not easy. If you've tried email marketing before, you know how frustrating it can be

Woman in her workshop using her computer

5 KPIs To Track the Success of Your Small Business Marketing

For small business owners, marketing can feel like a gamble. You can spend thousands of dollars on a social media advertising campaign and never really know if it worked. How do you know if your marketing budget is actually gaining customers for you? Track metrics called key performance indicators