Interior of the Unknown Caller bar in downtown Chattanooga

How a Popular Bar Shakes Up the Usual Order With Instagram

Unknown Caller, a cocktail bar in downtown Chattanooga, TN, has always been cool. With a retro speakeasy theme, patrons typed a hidden code in a phone booth to get in.After the pandemic hit, however, the phone booth had to go. “We were really worried about germs,” explains owner James Heeley.

Man recording a video of himself reviewing food at a restaurant

Social Media 101 for Small Businesses

Now, more than ever, is a great time for your small business to be on social media.“Pivot” has been the theme of the past year, especially for small businesses. Most have had to rethink the ways they’ve operated, whether that’s experimenting with e-commerce, changing up marketing strategies or all

Restaurant owners Bruce and Leslie Schlernnitzauer of Porcupine Provisions

Making the Move to E-Commerce, One Instagram Post at a Time

For Leslie and Bruce Schlernitzauer, the move toward going online in their Charlotte, NC, event-catering business, Porcupine Provisions, was spurred, like so many others in the hospitality industry, by the COVID-19 pandemic. While their business has been able to maintain a few party deliveries as well as weekly meals

Hands holding a cell phone looking at Instagram

6 Tips for Starting a Business Instagram

Should your business be on Instagram? If you’re just starting out with your company’s social media, Instagram is a great first step. This visual-centric platform allows you to quickly create a profile, discover other relevant accounts and begin building your library of posts. While industries such as travel, beauty, fashion,