Beginner’s Guide To A/B Testing Your Email Campaigns

What makes one marketing email perform better than another? The color of the call-to-action button? The length of the subject line? Many small business owners rely on intuition to guide their email marketing strategy. With A/B testing, they can get hard data, a much better guide for business decisions.A/B

How To Write a Killer Marketing Email for Your Small Business

Email can be one of the most effective marketing tactics for your small business. According to HubSpot, every dollar spent on email generates on average a $38 return.Writing a high-performing email is key—and it’s not easy. If you've tried email marketing before, you know how frustrating it can be