Woman packaging up an order for shipment

Building Back: Adding E-Commerce To Your Business

E-commerce presents opportunities to move some of your business online, grow your customer base and insulate your business from future uncertainty. A 2020 e-commerce report by eMarketer predicted U.S. online sales of just over $7 billion, an 18% increase over 2019. If potential customers can’t currently buy from your

Man holding a bag from Stage Deli

Looking To the Future While Celebrating the Past Keeps This Iconic Deli Afloat

When Steve Goldberg, owner of metro Detroit’s Stage Deli, first saw the pandemic hit Michigan last year, he knew it was the right time to pivot to e-commerce. It had been on his mind for a while, so when state lockdowns were put into place, it felt natural to

Person at a desk reviewing a secure payment message on a computer

Best Security Practices To Keep Your E-Commerce Safe

E-commerce offers the opportunity for retailers to expand and reach new customers, but the migration to online retailing has also created opportunities for scammers and hackers.Just like the major malware, spyware and “You won a vacation!” scams making the rotation among consumers today, online retailers can be vulnerable to

Fuse45 owners Karen Kelman and Samantha Friedman

Boutique Fitness Studio Shaping Up as a Fully Digital Business

When Michigan locked down due to Covid-19 in March 2020, boutique fitness studio Fuse45 owners Karen Kelman and Samantha Friedman, a mother-and-daughter duo, thought closing their two metro Detroit studios would be a brief three-week ordeal.They quickly pivoted to holding classes through an online-only Facebook Live format, a common solution

Restaurant owners Bruce and Leslie Schlernnitzauer of Porcupine Provisions

Making the Move to E-Commerce, One Instagram Post at a Time

For Leslie and Bruce Schlernitzauer, the move toward going online in their Charlotte, NC, event-catering business, Porcupine Provisions, was spurred, like so many others in the hospitality industry, by the COVID-19 pandemic. While their business has been able to maintain a few party deliveries as well as weekly meals