10 Features of Every Great Small Business Website
So, you’ve decided to build (or refresh!) a website for your small business. What now? Do you need a fancy site packed with the latest web design features? Is it possible to maintain such a website and run your business?Good news: If you follow web-design best practices, including responsive
Bugging Out: An Insect Business Goes Big By Going Digital
Jeff Neal launched his small business, The Critter Depot, to deliver live critters like crickets, roaches, superworms and fly larvae to local zoos and pet stores to help feed reptiles and amphibians.Prior to the pandemic, the process was straightforward: A zoo or pet store would call in their order,
6 Tips for Maintaining E-Commerce Growth Beyond the Pandemic
With the rapid rise of online shopping during the pandemic, your business may have been forced to quickly pivot to more of an e-commerce model than you ever had before.Shopping online is here to stay—for you and your customers. There are several ways you can boost your online retail
Bringing Art Home: A Glassblowing Studio Goes Digital
Epiphany Studios, a boutique glassblowing and art studio in Pontiac, MI, had cultivated a unique up-close experience for visitors. They opened their workshop so customers could watch them create one-of-a-kind objects, then take home a piece to call their own.Yet, when the pandemic hit last year, like most businesses,
Live Webcasts Add Sparkle to This Family-Run Jewelry Business
Nobody ever shopped at Moriarty’s Gem Art in Crown Point, IN, because they wanted common jewelry designs. Run by a family of expert designers and gem cutters for over 30 years, it’s been the go-to destination for colored gemstones that many shops don’t even carry. So when the pandemic forced
E-commerce Helped This Family Farm Thrive
Nathan Vannette wasn't sure how Growing Green Family Farms would make it through 2020. Most of their business came from supplying nearby restaurants in upstate South Carolina, hit hard by the pandemic.And restaurants were good, consistent customers, making up 85% of the farm's sales.“Within a two-week period, 85% of
Why You Should Add an Interactive Calculator or Quiz to Your E-Commerce Website
As a contractor, you’re always looking for new business. And when you get new leads, it’s always helpful to understand more about the projects before you pursue them. The more you know, the better you can tell if yours is the right company for the job. Enter quizzes and
How the Recipe for Success Changed to E-Commerce for This Pie Company
In January 2020, PiesAbilities launched as a small bakery with a mission to hire adults with disabilities. Inspired by her young daughter, who has a disability, founder Jennifer Dempsey of Gainesville, FL, sold pies at farmers’ markets and supplied corporate events and weddings through a simple website.When the pandemic hit
Tech To Balance Your New E-Commerce Store with Your Brick and Mortar Business
So you've made the switch to e-commerce, but you still want to interface with your customers and provide excellent service and customer care. There's tech available to help you provide your customers a similar level of experience and care that you provide at your brick and mortar establishment.From data
How One of Michigan’s Top Cider Mills Went Digital
On a typical fall weekend in Michigan, families plan an apple-picking trip to Blake Farms, or Blake's, where they harvest Honeycrisps, Mutsus and Ginger Golds, then enjoy cider and a huge soft pretzel before they head home. It’s hard to turn that into a digital experience.So when the pandemic