Why You Should Add an Interactive Calculator or Quiz to Your E-Commerce Website

As a contractor, you’re always looking for new business. And when you get new leads, it’s always helpful to understand more about the projects before you pursue them. The more you know, the better you can tell if yours is the right company for the job. Enter quizzes and

How the Recipe for Success Changed to E-Commerce for This Pie Company

In January 2020, PiesAbilities launched as a small bakery with a mission to hire adults with disabilities. Inspired by her young daughter, who has a disability, founder Jennifer Dempsey of Gainesville, FL, sold pies at farmers’ markets and supplied corporate events and weddings through a simple website.When the pandemic hit

Tech To Balance Your New E-Commerce Store with Your Brick and Mortar Business

So you've made the switch to e-commerce, but you still want to interface with your customers and provide excellent service and customer care. There's tech available to help you provide your customers a similar level of experience and care that you provide at your brick and mortar establishment.From data

How One of Michigan’s Top Cider Mills Went Digital

On a typical fall weekend in Michigan, families plan an apple-picking trip to Blake Farms, or Blake's, where they harvest Honeycrisps, Mutsus and Ginger Golds, then enjoy cider and a huge soft pretzel before they head home. It’s hard to turn that into a digital experience.So when the pandemic

Why Should My Business Have an App?

Having a mobile app isn’t just for big businesses or tech companies. Your app can be a good way to build brand loyalty and business engagement and allow your business to offer something a little different from what your competitors may be offering.Creating a smartphone app and training yourself

As One Door Closes, Another Opens for The Phluid Project

Even before the pandemic hit the U.S., The Phluid Project was in the process of closing its New York City retail store to pivot to an e-commerce model. Rob Smith, founder and CEO, launched the company’s 6,000-square-foot NoHo flagship in March 2018. The world’s first gender-free store, it included

Building Back: Adding E-Commerce To Your Business

E-commerce presents opportunities to move some of your business online, grow your customer base and insulate your business from future uncertainty. A 2020 e-commerce report by eMarketer predicted U.S. online sales of just over $7 billion, an 18% increase over 2019. If potential customers can’t currently buy from your

Looking To the Future While Celebrating the Past Keeps This Iconic Deli Afloat

When Steve Goldberg, owner of metro Detroit’s Stage Deli, first saw the pandemic hit Michigan last year, he knew it was the right time to pivot to e-commerce. It had been on his mind for a while, so when state lockdowns were put into place, it felt natural to

Best Security Practices To Keep Your E-Commerce Safe

E-commerce offers the opportunity for retailers to expand and reach new customers, but the migration to online retailing has also created opportunities for scammers and hackers.Just like the major malware, spyware and “You won a vacation!” scams making the rotation among consumers today, online retailers can be vulnerable to

Fuse45 owners Karen Kelman and Samantha Friedman

Boutique Fitness Studio Shaping Up as a Fully Digital Business

When Michigan locked down due to Covid-19 in March 2020, boutique fitness studio Fuse45 owners Karen Kelman and Samantha Friedman, a mother-and-daughter duo, thought closing their two metro Detroit studios would be a brief three-week ordeal.They quickly pivoted to holding classes through an online-only Facebook Live format, a common solution