10 Rules To Get Customers To Open Your Emails

Email marketing is a smart idea. You go right to your target audience and reach them, on their schedule, when they check their emails. The real skill is writing subject lines and headlines that stand out.Sure, your emails have value. They inform, they encourage recipients to be part of

Reputation Management Software

Your reputation is everything. No matter what kind of business you run, you have to pay attention to what people are saying when they mention you online. Any website that lets people leave a review might contain online reviews that can affect your online reputation.While you can search yourself

Taking Robot Building from Brooklyn to Kids Across the World Takes Smart Tech

Growing up in Ohio, Jenny Young loved going into her garage where she could build and take apart toys. Years later, when she moved to New York City, Young wanted to bring that same experience to children who don’t have space to spread out with building projects and “create

A Town Bands Together to Create a Dynamic “Shop Local” Website

Twelve miles west of New York City, Montclair, NJ, a town of 40,000, supports six business districts, largely made up of small businesses, from restaurants to coffee bars, hair salons to boutique gyms, home decor to antiques shops. The variety of Montclair’s independently owned and operated businesses is key

Staying Positive, Committed, Connected With Technology

In January 2020, Rent Sons, a Rhode Island resource for finding people to do odd jobs around the house, had visions of growing. A company Facebook post announced: “20 markets in 2020!”Then the pandemic hit. Founder Pat Brown had to rethink his entire business. Who would want a stranger coming

Person rating a business on a tablet device

How To Get Customers To Review Your Business

Online reviews are incredibly important for small businesses. Positive reviews not only show potential customers you run a legitimate operation that can give them what they need, but they also help you rank higher in Google search results and get featured more on discovery platforms like Yelp.But what if your

Person reviewing business metrics on a tablet

Is CRM Software Right for Me?

Are you keeping track of customers and new leads on Excel spreadsheets? On documents? In the notes app of your smartphone? Why?When your business is really small it's one thing, but as you get more customers and sales leads, it's harder to use these methods to record all the