Bringing Art Home: A Glassblowing Studio Goes Digital

Epiphany Studios, a boutique glassblowing and art studio in Pontiac, MI, had cultivated a unique up-close experience for visitors. They opened their workshop so customers could watch them create one-of-a-kind objects, then take home a piece to call their own.Yet, when the pandemic hit last year, like most businesses,

Live Webcasts Add Sparkle to This Family-Run Jewelry Business

Nobody ever shopped at Moriarty’s Gem Art in Crown Point, IN, because they wanted common jewelry designs. Run by a family of expert designers and gem cutters for over 30 years, it’s been the go-to destination for colored gemstones that many shops don’t even carry. So when the pandemic forced

E-commerce Helped This Family Farm Thrive

Nathan Vannette wasn't sure how Growing Green Family Farms would make it through 2020. Most of their business came from supplying nearby restaurants in upstate South Carolina, hit hard by the pandemic.And restaurants were good, consistent customers, making up 85% of the farm's sales.“Within a two-week period, 85% of

5 Ways Retailers Can Use QR Codes

The transition to online shopping has motivated many retailers to look for creative ways to generate sales, connect with shoppers and distinguish their stores. If you’re looking for a way to add a tech-y online dimension to your in-store shopping experience, QR codes are an effective and flexible way

How Can a Food Delivery App Improve Your Customer Experience?

Food delivery was for many a key to survival throughout the past year, and many customers have come to enjoy their newfound abilities to order food online and have it delivered straight to their door. But more competition makes it more difficult to stand out from the crowd. Time to

Keeping the Personal Touch in Vacation Rentals Took Technology

Twiddy & Company Realtors of Corolla, NC, founded in 1978, handles rentals for about 1,000 vacation homes in the Outer Banks. The business had been booming, with homes going for an average of about $6,000 per week. Then, the pandemic hit like one of the hurricanes the area is

Tech To Balance Your New E-Commerce Store with Your Brick and Mortar Business

So you've made the switch to e-commerce, but you still want to interface with your customers and provide excellent service and customer care. There's tech available to help you provide your customers a similar level of experience and care that you provide at your brick and mortar establishment.From data

How One of Michigan’s Top Cider Mills Went Digital

On a typical fall weekend in Michigan, families plan an apple-picking trip to Blake Farms, or Blake's, where they harvest Honeycrisps, Mutsus and Ginger Golds, then enjoy cider and a huge soft pretzel before they head home. It’s hard to turn that into a digital experience.So when the pandemic

The Top Review Sites Your Small Business Should Leverage

For small businesses, online reviews can be game changers. Reviews give you a presence, establish your credibility, help customers feel more confident making purchases and provide crucial feedback so you can keep improving your business.You don’t want to be the business that has zero reviews. Forbes points out that

Why Should My Business Have an App?

Having a mobile app isn’t just for big businesses or tech companies. Your app can be a good way to build brand loyalty and business engagement and allow your business to offer something a little different from what your competitors may be offering.Creating a smartphone app and training yourself