10 Rules To Get Customers To Open Your Emails

Email marketing is a smart idea. You go right to your target audience and reach them, on their schedule, when they check their emails. The real skill is writing subject lines and headlines that stand out.Sure, your emails have value. They inform, they encourage recipients to be part of

Reach Your Customers With Geotargeting

Shoppers today are demanding. They want to be able to get what they want when they want it. And where they want. So all they have to do is pick up their smart device, tap in a search and find out what’s near them that very minute.This has had

A Town Bands Together to Create a Dynamic “Shop Local” Website

Twelve miles west of New York City, Montclair, NJ, a town of 40,000, supports six business districts, largely made up of small businesses, from restaurants to coffee bars, hair salons to boutique gyms, home decor to antiques shops. The variety of Montclair’s independently owned and operated businesses is key

8 Digital Marketing Tips To Attract Tourism in the Off-Season

In the travel industry, these days “business as usual” isn’t, well, business as usual. Even as travel resumes, it’s taking a new form. While everyone could still use a getaway, there are all kinds of factors—safety protocols, cautions, schedules, budgets—preventing people from getting back into their old travel routines. You

Person rating a business on a tablet device

How To Get Customers To Review Your Business

Online reviews are incredibly important for small businesses. Positive reviews not only show potential customers you run a legitimate operation that can give them what they need, but they also help you rank higher in Google search results and get featured more on discovery platforms like Yelp.But what if your

Woman at computer shipping a package

6 Tips for Maintaining E-Commerce Growth Beyond the Pandemic

With the rapid rise of online shopping during the pandemic, your business may have been forced to quickly pivot to more of an e-commerce model than you ever had before.Shopping online is here to stay—for you and your customers. There are several ways you can boost your online retail

Woman holding an earth day paperweight that was made in a glassblowing studio

Bringing Art Home: A Glassblowing Studio Goes Digital

Epiphany Studios, a boutique glassblowing and art studio in Pontiac, MI, had cultivated a unique up-close experience for visitors. They opened their workshop so customers could watch them create one-of-a-kind objects, then take home a piece to call their own.Yet, when the pandemic hit last year, like most businesses,

Woman cleaning jewelry

Live Webcasts Add Sparkle to This Family-Run Jewelry Business

Nobody ever shopped at Moriarty’s Gem Art in Crown Point, IN, because they wanted common jewelry designs. Run by a family of expert designers and gem cutters for over 30 years, it’s been the go-to destination for colored gemstones that many shops don’t even carry. So when the pandemic forced

Two restaurant employees promoting their restaurant using their computer

5 Digital Marketing Ideas for Promoting Your Restaurant Online in 2021

Your restaurant survived the pandemic. Now what? With competition fiercer than ever as in-person dining returns, it’s critical to leverage the digital marketing tools that will help you attract new customers, increase sales, boost customer loyalty and allow your restaurant to stand out from the crowd. Check out these five

Family farm vegetables in cartons

E-commerce Helped This Family Farm Thrive

Nathan Vannette wasn't sure how Growing Green Family Farms would make it through 2020. Most of their business came from supplying nearby restaurants in upstate South Carolina, hit hard by the pandemic.And restaurants were good, consistent customers, making up 85% of the farm's sales.“Within a two-week period, 85% of