Man using an email marketing platform on his laptop

How to Use an Email Marketing Platform to Drive Results For Your Small Business

Once you're ready to start an email marketing campaign, using smart technology to help you is the way to go. The different platforms have a lot of features, from templates to content suggestions to round-the-clock customer support. You don't have to invent the format or the process. It's been

Person reviewing business metrics on a tablet

Is CRM Software Right for Me?

Are you keeping track of customers and new leads on Excel spreadsheets? On documents? In the notes app of your smartphone? Why?When your business is really small it's one thing, but as you get more customers and sales leads, it's harder to use these methods to record all the