Woman creating marketing video content

The Top 10 Trends in Content Marketing in 2021

Are you already creating content marketing for your site and your social media? Fantastic. That’s on trend. But as customer habits and expectations change, your content should change with it. Here are 10 trends to reach your audiences right now.Trend 1: Optimizing your site for voice searchListen up. According

Woman using an energy saving computer

How Green Smart Tech Can Save Your Business Money

Smart tech can do more than help run your business more efficiently. Built into sustainable business practices that benefit the planet, you can help significantly reduce the costs of running your business, too. Energy-efficient small businesses can lower their utility costs by as much as 30%, according to Energy

Man using an email marketing platform on his laptop

How to Use an Email Marketing Platform to Drive Results For Your Small Business

Once you're ready to start an email marketing campaign, using smart technology to help you is the way to go. The different platforms have a lot of features, from templates to content suggestions to round-the-clock customer support. You don't have to invent the format or the process. It's been

Two workers in a garden nursery using a tablet

Do You Know How To Create a Facebook Ad?

With nearly three billion monthly users, Facebook is a social media behemoth. It’s also one of the best places for small businesses to run ads, as you can directly target your potential customers. According to Hootsuite, the average Facebook user clicks on 12 ads a month—why shouldn’t some of

A woman updating her calendar on her laptop

How To Use Personal Automation Software in Your Business

Automation is a big deal. It’s changing the way businesses from McDonald’s to small mom-and-pop stores run at every level, from dealing with customers and interacting with suppliers to paying bills and shipping packages.You’ve probably already thought about automating some of your business’ big processes and tasks, but have

Person on a laptop making an online payment

What’s New in Payment Processing?

Cash may still be king, but its grip on the throne is slipping. As many as 80% of consumers now prefer to pay with their debit or credit cards over cash for payments, according to Fundera. And then there are electronic wallets like Apple Pay or Venmo. As digital

Person scanning a QR code with a phone

QR Code Resurgence: The Unexpected Benefits of Using QR Codes at Your Small Business

Whether you’re running a restaurant, managing a bookstore or overseeing a doctor’s office, QR codes could be the key to making both your staff and your customers feel more safe and connected during the pandemic and beyond.Around since the '90s, the square matrix barcodes have ebbed and flowed in

Woman wearing headphones sitting at a desk taking notes while looking at a tablet

10 Apps To Help Boost Your Employee and Business Productivity

Stop checking your email. Stop spending precious hours in meetings. It’s time to get organized and get your business moving. You’ve told yourself all of this in the past, but the “busy work” keeps piling up.There are ways to get out from under the weight of your responsibilities, and

Person reviewing business metrics on a tablet

Is CRM Software Right for Me?

Are you keeping track of customers and new leads on Excel spreadsheets? On documents? In the notes app of your smartphone? Why?When your business is really small it's one thing, but as you get more customers and sales leads, it's harder to use these methods to record all the