Is Your Online Store Ready for Gen Z E-Commerce Shoppers?

There’s a new crowd of online shoppers in town: Generation Z. Digital natives accustomed to buying with one click, they’re changing the online shopping landscape—which means, as an online retailer, you have to evolve with them. Whether you’ve added an e-commerce element to your offerings in the wake of the

Convince People To Buy Local Using Social Media

People love to shop local. Give your customers a good story or other reason to support local businesses, and lots of them will choose the owned and operated community business over big box and online retailers.Social media sites—like Facebook, Instagram, Twitter and TikTok—are terrific storytelling platforms. The posts you

5 Ways Retailers Can Use QR Codes

The transition to online shopping has motivated many retailers to look for creative ways to generate sales, connect with shoppers and distinguish their stores. If you’re looking for a way to add a tech-y online dimension to your in-store shopping experience, QR codes are an effective and flexible way

Tech To Balance Your New E-Commerce Store with Your Brick and Mortar Business

So you've made the switch to e-commerce, but you still want to interface with your customers and provide excellent service and customer care. There's tech available to help you provide your customers a similar level of experience and care that you provide at your brick and mortar establishment.From data

Make the Most of Micro-Influencers for Your Retail Business

Smart retailers know the value of social media. It helps advertise products, connect with and grow a roster of shoppers and stay in the loop on the latest trends locally and across the globe. And there’s more: Welcome to the world of micro-influencers.To amp up your social presence, micro-influencers

Could You Manage Your Supply Chain Better?

When you’re so focused on your store’s supply chain, it’s hard to focus on anything else. The everyday demands of monitoring inventory, tracking orders and managing order fulfillment, shipping and returns leaves little focus for building customer relationships or finding the next big thing you want to carry in

Should My Small Business Accept Venmo Payments?

Venmo was a revelation for everyone who loved a group dinner but dreaded the check splitting. This popular payment-sharing app became the go-to method for peer-to-peer payments. One diner could put the bill on their credit card, while fellow diners pulled out an app and immediately sent over their