Keeping the Personal Touch in Vacation Rentals Took Technology

Twiddy & Company Realtors of Corolla, NC, founded in 1978, handles rentals for about 1,000 vacation homes in the Outer Banks. The business had been booming, with homes going for an average of about $6,000 per week. Then, the pandemic hit like one of the hurricanes the area is

How a Popular Bar Shakes Up the Usual Order With Instagram

Unknown Caller, a cocktail bar in downtown Chattanooga, TN, has always been cool. With a retro speakeasy theme, patrons typed a hidden code in a phone booth to get in.After the pandemic hit, however, the phone booth had to go. “We were really worried about germs,” explains owner James Heeley.

How a Music School Tuned In To Online Classes

When the pandemic hit last spring, Renee Bordner wasn’t sure her business was going to make it. Students at her music school, Note-worthy Experiences, in Sudbury, MA, just outside of Boston, began dropping out as social distancing guidelines kicked in. While she was no stranger to using tech to

How One of Michigan’s Top Cider Mills Went Digital

On a typical fall weekend in Michigan, families plan an apple-picking trip to Blake Farms, or Blake's, where they harvest Honeycrisps, Mutsus and Ginger Golds, then enjoy cider and a huge soft pretzel before they head home. It’s hard to turn that into a digital experience.So when the pandemic

As One Door Closes, Another Opens for The Phluid Project

Even before the pandemic hit the U.S., The Phluid Project was in the process of closing its New York City retail store to pivot to an e-commerce model. Rob Smith, founder and CEO, launched the company’s 6,000-square-foot NoHo flagship in March 2018. The world’s first gender-free store, it included

Looking To the Future While Celebrating the Past Keeps This Iconic Deli Afloat

When Steve Goldberg, owner of metro Detroit’s Stage Deli, first saw the pandemic hit Michigan last year, he knew it was the right time to pivot to e-commerce. It had been on his mind for a while, so when state lockdowns were put into place, it felt natural to

Courtesy of Moliere in the Park

How a Small Theater Company Found a New Stage Online

The curtain was about to rise on Brooklyn-based theater company Molière in the Park’s new production before Covid-19 shuttered New York City theaters. With a big premiere coming up, the company worried they would lose audiences and momentum if they abandoned performing completely. They had seen other theater companies

These Contractors Built a Better Business with Technology

There comes a time when even a business built on handmade craftsmanship discovers a new skill set in technology. This is what Ward and Teresa Harrington, owners of WTH Custom of Moses Lake, WA, a contracting business specializing in residential remodels, learned when when they set out to match

Fuse45 owners Karen Kelman and Samantha Friedman

Boutique Fitness Studio Shaping Up as a Fully Digital Business

When Michigan locked down due to Covid-19 in March 2020, boutique fitness studio Fuse45 owners Karen Kelman and Samantha Friedman, a mother-and-daughter duo, thought closing their two metro Detroit studios would be a brief three-week ordeal.They quickly pivoted to holding classes through an online-only Facebook Live format, a common solution