Live Webcasts Add Sparkle to This Family-Run Jewelry Business

Nobody ever shopped at Moriarty’s Gem Art in Crown Point, IN, because they wanted common jewelry designs. Run by a family of expert designers and gem cutters for over 30 years, it’s been the go-to destination for colored gemstones that many shops don’t even carry. So when the pandemic forced

E-commerce Helped This Family Farm Thrive

Nathan Vannette wasn't sure how Growing Green Family Farms would make it through 2020. Most of their business came from supplying nearby restaurants in upstate South Carolina, hit hard by the pandemic.And restaurants were good, consistent customers, making up 85% of the farm's sales.“Within a two-week period, 85% of

How the Recipe for Success Changed to E-Commerce for This Pie Company

In January 2020, PiesAbilities launched as a small bakery with a mission to hire adults with disabilities. Inspired by her young daughter, who has a disability, founder Jennifer Dempsey of Gainesville, FL, sold pies at farmers’ markets and supplied corporate events and weddings through a simple website.When the pandemic hit

Keeping the Personal Touch in Vacation Rentals Took Technology

Twiddy & Company Realtors of Corolla, NC, founded in 1978, handles rentals for about 1,000 vacation homes in the Outer Banks. The business had been booming, with homes going for an average of about $6,000 per week. Then, the pandemic hit like one of the hurricanes the area is

How a Popular Bar Shakes Up the Usual Order With Instagram

Unknown Caller, a cocktail bar in downtown Chattanooga, TN, has always been cool. With a retro speakeasy theme, patrons typed a hidden code in a phone booth to get in.After the pandemic hit, however, the phone booth had to go. “We were really worried about germs,” explains owner James Heeley.

How a Music School Tuned In To Online Classes

When the pandemic hit last spring, Renee Bordner wasn’t sure her business was going to make it. Students at her music school, Note-worthy Experiences, in Sudbury, MA, just outside of Boston, began dropping out as social distancing guidelines kicked in. While she was no stranger to using tech to

How One of Michigan’s Top Cider Mills Went Digital

On a typical fall weekend in Michigan, families plan an apple-picking trip to Blake Farms, or Blake's, where they harvest Honeycrisps, Mutsus and Ginger Golds, then enjoy cider and a huge soft pretzel before they head home. It’s hard to turn that into a digital experience.So when the pandemic

As One Door Closes, Another Opens for The Phluid Project

Even before the pandemic hit the U.S., The Phluid Project was in the process of closing its New York City retail store to pivot to an e-commerce model. Rob Smith, founder and CEO, launched the company’s 6,000-square-foot NoHo flagship in March 2018. The world’s first gender-free store, it included

Looking To the Future While Celebrating the Past Keeps This Iconic Deli Afloat

When Steve Goldberg, owner of metro Detroit’s Stage Deli, first saw the pandemic hit Michigan last year, he knew it was the right time to pivot to e-commerce. It had been on his mind for a while, so when state lockdowns were put into place, it felt natural to