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10 Marketing Strategy Ideas for Your Small Business

You have a website, you blog, you send emails, and the list goes on, but you’re not yet seeing results. What gives? You may be missing the one big piece that ties it all together: a marketing strategy. Developing a small business marketing strategy will help ensure the elements

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How To Start a Blog and Keep It Going

Blogging originally emerged for online journaling, but today the format is used by big brands and small businesses alike to send their messages to the world. If you’ve been thinking about it, take the time do it right.Benefits of having a blogFirst, a blog drives traffic to your website

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How To Optimize Your Site for Voice Search

How people search for and find information online is always changing, so you need to make sure your search engine optimization (SEO) strategies stay up to date. One big recent development is the increasing popularity of voice search. Here’s how to optimize your business website for it.People generally use

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5 KPIs To Track the Success of Your Small Business Marketing

For small business owners, marketing can feel like a gamble. You can spend thousands of dollars on a social media advertising campaign and never really know if it worked. How do you know if your marketing budget is actually gaining customers for you? Track metrics called key performance indicators

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How To Grow Your Business by Partnering With Other Local Small Businesses

More resources. More connections. More ideas. That's what you need to make more of your business. One place you could find all of these is in partnerships with other smart, motivated, connected small businesses in your area. Check out this guide to making it work.What are the benefits of

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How To Optimize Your Website With Local Content

Google and other search engines are hugely important for local businesses. According to Social Media Today, nearly half of all Google searches have “local intent,” where the searcher is looking for information about something near them. And 97% of search engine users have used Google to find local businesses,

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How To Create the Best Long-Term SEO Strategy for Your Small Business

Search engine optimization (SEO) for your business requires a long-term plan if you want to be successful. A short-term, scattershot strategy will, at best, get you nowhere and, at worst, get you penalized by Google and Bing.According to a survey by The Manifest, about 70% of small businesses don’t

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Here’s What Chatbots Can Do for Your Small Business

Chatbots are small—living down in the corner of your website—but they are mighty. They have direct contact with your customers, after all. You might assume chatbots are only for large companies with tens of thousands, even millions, of customers. But know this: Chatbots can be great (and affordable) assets

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Are Social Media Links Important for My Business?

Social media is a big part of modern life. According to Statista, in the U.S., people spend an average of more than two hours using it every day. That time is split between Facebook, Instagram, Twitter, YouTube, Reddit, LinkedIn, Pinterest and other smaller sites. Getting people to share links

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4 Ideas for Great Video Content on Your Site

When it comes to promoting your business online, video content is king. It drives traffic to your site and keeps it there by engaging viewers like no other. If you need proof, consider this: A Wyzowl study found that 96% of respondents have watched an explainer video to learn more