10 Rules To Get Customers To Open Your Emails

Email marketing is a smart idea. You go right to your target audience and reach them, on their schedule, when they check their emails. The real skill is writing subject lines and headlines that stand out.Sure, your emails have value. They inform, they encourage recipients to be part of

How To Keep Your Blog Content Fresh

You already know why you need a blog: to keep clients in the loop, offer helpful tips and tricks, rank well on the search engine results page (SERP), educate your audience, position yourself as an industry leader and grow your reach.Knowing all of this, it's important to update your

Reputation Management Software

Your reputation is everything. No matter what kind of business you run, you have to pay attention to what people are saying when they mention you online. Any website that lets people leave a review might contain online reviews that can affect your online reputation.While you can search yourself

7 Creative Ways To Find Inspiration for Your Business Instagram

As a small business owner, it’s easy for tasks like social media to fall to the bottom of your seemingly endless to-do list.But the truth is, right now Instagram is key to brand building, driving traffic and boosting sales. And its influence and power are growing.Luckily, you don’t have

10 Features of Every Great Small Business Website

So, you’ve decided to build (or refresh!) a website for your small business. What now? Do you need a fancy site packed with the latest web design features? Is it possible to maintain such a website and run your business?Good news: If you follow web-design best practices, including responsive

7 Ways You Can Repurpose Content To Keep Your Social Media Fresh

One way to stay competitive and grow the reach of your business is through content. But it can be hard to find the time to create blogs and social media posts amidst other important business tasks like maintaining a staff and creating online ads. You don’t have to start from

6 Advanced SEO Strategies To Try

Search engine optimization (SEO) is important for any small business that wants to attract organic search traffic (and not pay for ads). The basics are pretty simple:Make sure your business is listed properly on Google (it has a nearly 90% share of all web searches in North America).Set your

Young woman working in tablet standing in front of flower shop display.

How To Do Keyword Research

Search engine optimization (SEO) is the best way for small businesses to get organic traffic from Google and other search engines—and it all starts with keyword research. By doing it, you can get a leg up on your competitors and find new ways to reach your target customers.According to

Person rating a business on a tablet device

How To Get Customers To Review Your Business

Online reviews are incredibly important for small businesses. Positive reviews not only show potential customers you run a legitimate operation that can give them what they need, but they also help you rank higher in Google search results and get featured more on discovery platforms like Yelp.But what if your