Employee taking a photo for a social media post

Easy Design Tools To Create Your Social Media Posts

Let’s be honest. On social media, the clicks, the hits, the likes, the shares, the forwards, the follows all come from great visuals. You need good content, of course, but design brings the viewers in. In fact, HubSpot reports that a Facebook post with images earns about 2.3 times

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How To Build a Content Calendar for Your Small Business

Developing content is important to your business—your image, your relationship with your customers and your future value. And that’s why you have a strategy. To take the stress out of content planning, and really start executing, your best bet is to invest time in creating and maintaining a content

Man at computer testing email campaigns

Beginner’s Guide To A/B Testing Your Email Campaigns

What makes one marketing email perform better than another? The color of the call-to-action button? The length of the subject line? Many small business owners rely on intuition to guide their email marketing strategy. With A/B testing, they can get hard data, a much better guide for business decisions.A/B

Man at a computer working on creating a marketing email

How To Write a Killer Marketing Email for Your Small Business

Email can be one of the most effective marketing tactics for your small business. According to HubSpot, every dollar spent on email generates on average a $38 return.Writing a high-performing email is key—and it’s not easy. If you've tried email marketing before, you know how frustrating it can be

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Newsletter Best Practices To Take Your Business to the Next Level

What drives website traffic, promotes products, boosts loyalty and attracts new and unexpected customers?It could just be your company’s newsletter. With more information than a weekly coupon bulletin or a quick email marketing blast, a business newsletter is a curated and personal message, a bright spot in a customer’s

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10 Marketing Strategy Ideas for Your Small Business

You have a website, you blog, you send emails, and the list goes on, but you’re not yet seeing results. What gives? You may be missing the one big piece that ties it all together: a marketing strategy. Developing a small business marketing strategy will help ensure the elements

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How To Start a Blog and Keep It Going

Blogging originally emerged for online journaling, but today the format is used by big brands and small businesses alike to send their messages to the world. If you’ve been thinking about it, take the time do it right.Benefits of having a blogFirst, a blog drives traffic to your website

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How To Optimize Your Site for Voice Search

How people search for and find information online is always changing, so you need to make sure your search engine optimization (SEO) strategies stay up to date. One big recent development is the increasing popularity of voice search. Here’s how to optimize your business website for it.People generally use

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5 KPIs To Track the Success of Your Small Business Marketing

For small business owners, marketing can feel like a gamble. You can spend thousands of dollars on a social media advertising campaign and never really know if it worked. How do you know if your marketing budget is actually gaining customers for you? Track metrics called key performance indicators