Rachelle Dragani

About the author

Rachelle Dragani is a freelance writer based in Brooklyn. She has more than 10 years experience covering technology, with a focus on security and innovation in the small business space. Her work has appeared in publications including Futurism, Gizmodo, TIME Magazine, Popular Mechanics, Yahoo, and more.

6 Tips for Maintaining E-Commerce Growth Beyond the Pandemic

With the rapid rise of online shopping during the pandemic, your business may have been forced to quickly pivot to more of an e-commerce model than you ever had before.Shopping online is here to stay—for you and your customers. There are several ways you can boost your online retail

5 Easy, Affordable IoT Solutions for Restaurants

Simple, easy-to-use and affordable Internet of Things (IoT) devices are helping restaurant owners do their jobs better every day. From improving the customer experience to cost savings to compliance monitoring, there’s likely a situation you’ve got that can be enhanced with an intelligent device. And game-changing smart tech can

Is Your Online Store Ready for Gen Z E-Commerce Shoppers?

There’s a new crowd of online shoppers in town: Generation Z. Digital natives accustomed to buying with one click, they’re changing the online shopping landscape—which means, as an online retailer, you have to evolve with them. Whether you’ve added an e-commerce element to your offerings in the wake of the

Newsletter Best Practices To Take Your Business to the Next Level

What drives website traffic, promotes products, boosts loyalty and attracts new and unexpected customers?It could just be your company’s newsletter. With more information than a weekly coupon bulletin or a quick email marketing blast, a business newsletter is a curated and personal message, a bright spot in a customer’s

5 Digital Marketing Ideas for Promoting Your Restaurant Online in 2021

Your restaurant survived the pandemic. Now what? With competition fiercer than ever as in-person dining returns, it’s critical to leverage the digital marketing tools that will help you attract new customers, increase sales, boost customer loyalty and allow your restaurant to stand out from the crowd. Check out these five

10 Ways Restaurants Can Use QR Codes, From Marketing to Payment

Restaurants turned to QR codes to make it easier for diners to order food and drinks touch-free. But the little pixelated squares have had a resurgence since then, as restaurateurs are realizing the benefits of using QR codes far beyond digital menus.From boosting branding, facilitating payments and creating dynamic

4 Tips To Use E-Commerce To Boost Your Restaurant’s Website

The restaurant industry has seen a complete overhaul this past year, and the hunt is on to find new, versatile business plans to grow business. Taking advantage of e-commerce to offer new products, boost restaurant sales and add new revenue streams can increase margins going forward. E-commerce is positively booming.

The Tech Tools You Need To Keep Your Restaurant Clean and Safe

Now that restaurants are opening to in-person diners once again, making sure that both customers and staff feel safe and keeping on top of a whole new set of safety protocols that are ever shifting have become new standards. Thankfully, there’s tech that can help you through it. During the

How Can a Food Delivery App Improve Your Customer Experience?

Food delivery was for many a key to survival throughout the past year, and many customers have come to enjoy their newfound abilities to order food online and have it delivered straight to their door. But more competition makes it more difficult to stand out from the crowd. Time to

How To Grow Your Business by Partnering With Other Local Small Businesses

More resources. More connections. More ideas. That's what you need to make more of your business. One place you could find all of these is in partnerships with other smart, motivated, connected small businesses in your area. Check out this guide to making it work.What are the benefits of