Rachelle Dragani

About the author

Rachelle Dragani is a freelance writer based in Brooklyn. She has more than 10 years experience covering technology, with a focus on security and innovation in the small business space. Her work has appeared in publications including Futurism, Gizmodo, TIME Magazine, Popular Mechanics, Yahoo, and more.

5 Digital Marketing Ideas for Promoting Your Restaurant Online in 2021

Your restaurant survived the pandemic. Now what? With competition fiercer than ever as in-person dining returns, it’s critical to leverage the digital marketing tools that will help you attract new customers, increase sales, boost customer loyalty and allow your restaurant to stand out from the crowd. Check out these five

10 Ways Restaurants Can Use QR Codes, From Marketing to Payment

Restaurants turned to QR codes to make it easier for diners to order food and drinks touch-free. But the little pixelated squares have had a resurgence since then, as restaurateurs are realizing the benefits of using QR codes far beyond digital menus.From boosting branding, facilitating payments and creating dynamic

4 Tips To Use E-Commerce To Boost Your Restaurant’s Website

The restaurant industry has seen a complete overhaul this past year, and the hunt is on to find new, versatile business plans to grow business. Taking advantage of e-commerce to offer new products, boost restaurant sales and add new revenue streams can increase margins going forward. E-commerce is positively booming.

The Tech Tools You Need To Keep Your Restaurant Clean and Safe

Now that restaurants are opening to in-person diners once again, making sure that both customers and staff feel safe and keeping on top of a whole new set of safety protocols that are ever shifting have become new standards. Thankfully, there’s tech that can help you through it. During the

How Can a Food Delivery App Improve Your Customer Experience?

Food delivery was for many a key to survival throughout the past year, and many customers have come to enjoy their newfound abilities to order food online and have it delivered straight to their door. But more competition makes it more difficult to stand out from the crowd. Time to

How To Grow Your Business by Partnering With Other Local Small Businesses

More resources. More connections. More ideas. That's what you need to make more of your business. One place you could find all of these is in partnerships with other smart, motivated, connected small businesses in your area. Check out this guide to making it work.What are the benefits of

Should I Be Worried About Digital Skimming?

Digital skimming is one of the latest and most insidious cybercrime threats to e-commerce businesses. Cyberattackers steal users’ credit card information as they’re entering it into an online payment form.If you’ve moved more of your business online in the past year and e-commerce with digital payments has become the

Should My Small Business Accept Venmo Payments?

Venmo was a revelation for everyone who loved a group dinner but dreaded the check splitting. This popular payment-sharing app became the go-to method for peer-to-peer payments. One diner could put the bill on their credit card, while fellow diners pulled out an app and immediately sent over their

Technology To Solve Your Restaurant’s Delivery Challenges

If you’re a restaurant owner right now, you know what it means to pivot. No matter how your business has evolved throughout the pandemic, it’s likely that you’ve ramped up your delivery options to help your customers continue to enjoy your meals from home. But are you able to rely

Best Remote Collaboration Tools for Small Businesses

How do you collaborate if you’ve switched to a remote setup without the face-to-face interaction you were used to in your office? Fortunately, there are plenty of online collaboration tools that make remote work far more manageable for all small businesses. Whether you need project management software, a tool to help your