Harry Guinness

About the author

Harry Guinness is an Irish freelance writer and photographer. He spends his time either at home in Ireland, in the French Alps skiing, or avoiding everything in Parts Unknown. His writings have been published in The New York Times, Popular Science, Lifehacker, and dozens of other places.

Person rating a business on a tablet device

How To Get Customers To Review Your Business

Online reviews are incredibly important for small businesses. Positive reviews not only show potential customers you run a legitimate operation that can give them what they need, but they also help you rank higher in Google search results and get featured more on discovery platforms like Yelp.But what if your

Woman on a computer using social media to promote her business

Convince People To Buy Local Using Social Media

People love to shop local. Give your customers a good story or other reason to support local businesses, and lots of them will choose the owned and operated community business over big box and online retailers.Social media sites—like Facebook, Instagram, Twitter and TikTok—are terrific storytelling platforms. The posts you

Man talking on his smart phone

How To Optimize Your Site for Voice Search

How people search for and find information online is always changing, so you need to make sure your search engine optimization (SEO) strategies stay up to date. One big recent development is the increasing popularity of voice search. Here’s how to optimize your business website for it.People generally use

Two workers in a garden nursery using a tablet

Do You Know How To Create a Facebook Ad?

With nearly three billion monthly users, Facebook is a social media behemoth. It’s also one of the best places for small businesses to run ads, as you can directly target your potential customers. According to Hootsuite, the average Facebook user clicks on 12 ads a month—why shouldn’t some of

Woman making a payment at a medical clinic counter

Should You Upgrade Your Patient Billing Software?

The right medical billing software is an asset to your practice and improves your operational efficiency. It makes sure you get paid what you’re due as promptly as possible, whether it comes directly from your patients or from their insurance companies. It can also reduce the time it takes

Woman in fashion business working on her laptop

How To Optimize Your Website With Local Content

Google and other search engines are hugely important for local businesses. According to Social Media Today, nearly half of all Google searches have “local intent,” where the searcher is looking for information about something near them. And 97% of search engine users have used Google to find local businesses,

Two creatives collaborating in their studio

How To Create the Best Long-Term SEO Strategy for Your Small Business

Search engine optimization (SEO) for your business requires a long-term plan if you want to be successful. A short-term, scattershot strategy will, at best, get you nowhere and, at worst, get you penalized by Google and Bing.According to a survey by The Manifest, about 70% of small businesses don’t

Restaurant worker using a tablet

Are Social Media Links Important for My Business?

Social media is a big part of modern life. According to Statista, in the U.S., people spend an average of more than two hours using it every day. That time is split between Facebook, Instagram, Twitter, YouTube, Reddit, LinkedIn, Pinterest and other smaller sites. Getting people to share links

A woman updating her calendar on her laptop

How To Use Personal Automation Software in Your Business

Automation is a big deal. It’s changing the way businesses from McDonald’s to small mom-and-pop stores run at every level, from dealing with customers and interacting with suppliers to paying bills and shipping packages.You’ve probably already thought about automating some of your business’ big processes and tasks, but have

A doctor at her laptop teleconferencing with a patient

Teleconferencing 101 for Telehealth Providers

Telemedicine is an increasingly important part of patient care. Both now and into the future, telehealth services, whether video consultations with patients or conference calls with specialists, are something that doctors and other healthcare professionals need to be capable of delivering professionally. Here’s how to make sure you’re set