Harry Guinness

About the author

Harry Guinness is an Irish freelance writer and photographer. He spends his time either at home in Ireland, in the French Alps skiing, or avoiding everything in Parts Unknown. His writings have been published in The New York Times, Popular Science, Lifehacker, and dozens of other places.

Man and woman working in front of laptop.

4 Ways 2G Fiber Internet Could Boost Your Business

When it comes to internet bandwidth, bigger is almost always better for your business—which is why 2 Gigabit, or 2G, fiber optic internet might be exactly what you need.Small businesses have never relied as much on the internet as they do now. You might use it to connect with

6 Advanced SEO Strategies To Try

Search engine optimization (SEO) is important for any small business that wants to attract organic search traffic (and not pay for ads). The basics are pretty simple:Make sure your business is listed properly on Google (it has a nearly 90% share of all web searches in North America).Set your

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How To Do Keyword Research

Search engine optimization (SEO) is the best way for small businesses to get organic traffic from Google and other search engines—and it all starts with keyword research. By doing it, you can get a leg up on your competitors and find new ways to reach your target customers.According to

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How To Get Customers To Review Your Business

Online reviews are incredibly important for small businesses. Positive reviews not only show potential customers you run a legitimate operation that can give them what they need, but they also help you rank higher in Google search results and get featured more on discovery platforms like Yelp.But what if your

Woman on a computer using social media to promote her business

Convince People To Buy Local Using Social Media

People love to shop local. Give your customers a good story or other reason to support local businesses, and lots of them will choose the owned and operated community business over big box and online retailers.Social media sites—like Facebook, Instagram, Twitter and TikTok—are terrific storytelling platforms. The posts you

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How To Optimize Your Site for Voice Search

How people search for and find information online is always changing, so you need to make sure your search engine optimization (SEO) strategies stay up to date. One big recent development is the increasing popularity of voice search. Here’s how to optimize your business website for it.People generally use

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Do You Know How To Create a Facebook Ad?

With nearly three billion monthly users, Facebook is a social media behemoth. It’s also one of the best places for small businesses to run ads, as you can directly target your potential customers. According to Hootsuite, the average Facebook user clicks on 12 ads a month—why shouldn’t some of

Woman making a payment at a medical clinic counter

Should You Upgrade Your Patient Billing Software?

The right medical billing software is an asset to your practice and improves your operational efficiency. It makes sure you get paid what you’re due as promptly as possible, whether it comes directly from your patients or from their insurance companies. It can also reduce the time it takes

Woman in fashion business working on her laptop

How To Optimize Your Website With Local Content

Google and other search engines are hugely important for local businesses. According to Social Media Today, nearly half of all Google searches have “local intent,” where the searcher is looking for information about something near them. And 97% of search engine users have used Google to find local businesses,

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How To Create the Best Long-Term SEO Strategy for Your Small Business

Search engine optimization (SEO) for your business requires a long-term plan if you want to be successful. A short-term, scattershot strategy will, at best, get you nowhere and, at worst, get you penalized by Google and Bing.According to a survey by The Manifest, about 70% of small businesses don’t