Beginner’s Guide To A/B Testing Your Email Campaigns
What makes one marketing email perform better than another? The color of the call-to-action button? The length of the subject line? Many small business owners rely on intuition to guide their email marketing strategy. With A/B testing, they can get hard data, a much better guide for business decisions.A/B
How To Write a Killer Marketing Email for Your Small Business
Email can be one of the most effective marketing tactics for your small business. According to HubSpot, every dollar spent on email generates on average a $38 return.Writing a high-performing email is key—and it’s not easy. If you've tried email marketing before, you know how frustrating it can be
E-commerce Helped This Family Farm Thrive
Nathan Vannette wasn't sure how Growing Green Family Farms would make it through 2020. Most of their business came from supplying nearby restaurants in upstate South Carolina, hit hard by the pandemic.And restaurants were good, consistent customers, making up 85% of the farm's sales.“Within a two-week period, 85% of
How to Use an Email Marketing Platform to Drive Results For Your Small Business
Once you're ready to start an email marketing campaign, using smart technology to help you is the way to go. The different platforms have a lot of features, from templates to content suggestions to round-the-clock customer support. You don't have to invent the format or the process. It's been
5 KPIs To Track the Success of Your Small Business Marketing
For small business owners, marketing can feel like a gamble. You can spend thousands of dollars on a social media advertising campaign and never really know if it worked. How do you know if your marketing budget is actually gaining customers for you? Track metrics called key performance indicators
How a Popular Bar Shakes Up the Usual Order With Instagram
Unknown Caller, a cocktail bar in downtown Chattanooga, TN, has always been cool. With a retro speakeasy theme, patrons typed a hidden code in a phone booth to get in.After the pandemic hit, however, the phone booth had to go. “We were really worried about germs,” explains owner James Heeley.
4 Ideas for Great Video Content on Your Site
When it comes to promoting your business online, video content is king. It drives traffic to your site and keeps it there by engaging viewers like no other. If you need proof, consider this: A Wyzowl study found that 96% of respondents have watched an explainer video to learn more
5 Unexpected Benefits of Lead Tracking Software
The multitudes of lead tracking platforms on the market promise small businesses game-changing results. Manage your sales pipeline! Increase efficiency! Maximize sales!If you’re a small business owner who has built a client base from the ground up, you may be skeptical. What can a lead tracking platform do that
Track Your Leads and Increase Your Sales
The world is full of potential clients. They’re the people who Google your company, click on your Facebook ad campaign and hear about your services from a friend. But all those potential clients are just that—potential—until you follow up.Sales lead tracking software makes following up easy. It can record