How To Host a Killer Webinar
The webinar is one of the most powerful weapons in your marketing arsenal. It combines the engagement of video with the relationship-building of a conference. The result? Lots of hot leads.Of course, your webinar must be a good one, both technically and topically. It’s hard to know where to
Staying Positive, Committed, Connected With Technology
In January 2020, Rent Sons, a Rhode Island resource for finding people to do odd jobs around the house, had visions of growing. A company Facebook post announced: “20 markets in 2020!”Then the pandemic hit. Founder Pat Brown had to rethink his entire business. Who would want a stranger coming
Is Your Small Business Ready for Wi-Fi 6?
Small businesses are asking more from their internet than ever before. It isn’t enough for the office broadband connection to support a Zoom meeting. It needs to support 10 Zoom meetings at once, plus the training video playing in the background—and don’t forget the smart lights overhead!It can be
Beginner’s Guide To A/B Testing Your Email Campaigns
What makes one marketing email perform better than another? The color of the call-to-action button? The length of the subject line? Many small business owners rely on intuition to guide their email marketing strategy. With A/B testing, they can get hard data, a much better guide for business decisions.A/B
How To Write a Killer Marketing Email for Your Small Business
Email can be one of the most effective marketing tactics for your small business. According to HubSpot, every dollar spent on email generates on average a $38 return.Writing a high-performing email is key—and it’s not easy. If you've tried email marketing before, you know how frustrating it can be
E-commerce Helped This Family Farm Thrive
Nathan Vannette wasn't sure how Growing Green Family Farms would make it through 2020. Most of their business came from supplying nearby restaurants in upstate South Carolina, hit hard by the pandemic.And restaurants were good, consistent customers, making up 85% of the farm's sales.“Within a two-week period, 85% of
How to Use an Email Marketing Platform to Drive Results For Your Small Business
Once you're ready to start an email marketing campaign, using smart technology to help you is the way to go. The different platforms have a lot of features, from templates to content suggestions to round-the-clock customer support. You don't have to invent the format or the process. It's been
5 KPIs To Track the Success of Your Small Business Marketing
For small business owners, marketing can feel like a gamble. You can spend thousands of dollars on a social media advertising campaign and never really know if it worked. How do you know if your marketing budget is actually gaining customers for you? Track metrics called key performance indicators
How a Popular Bar Shakes Up the Usual Order With Instagram
Unknown Caller, a cocktail bar in downtown Chattanooga, TN, has always been cool. With a retro speakeasy theme, patrons typed a hidden code in a phone booth to get in.After the pandemic hit, however, the phone booth had to go. “We were really worried about germs,” explains owner James Heeley.
4 Ideas for Great Video Content on Your Site
When it comes to promoting your business online, video content is king. It drives traffic to your site and keeps it there by engaging viewers like no other. If you need proof, consider this: A Wyzowl study found that 96% of respondents have watched an explainer video to learn more