Ciara McLaren

About the author

Ciara McLaren is a freelance writer with bylines in Business Insider, HuffPost, and elsewhere. She specializes in breaking down science,  technology, and policy for a general audience. She holds an M.A. in political science from the University of Florida.

E-commerce Helped This Family Farm Thrive

Nathan Vannette wasn't sure how Growing Green Family Farms would make it through 2020. Most of their business came from supplying nearby restaurants in upstate South Carolina, hit hard by the pandemic.And restaurants were good, consistent customers, making up 85% of the farm's sales.“Within a two-week period, 85% of

How to Use an Email Marketing Platform to Drive Results For Your Small Business

Once you're ready to start an email marketing campaign, using smart technology to help you is the way to go. The different platforms have a lot of features, from templates to content suggestions to round-the-clock customer support. You don't have to invent the format or the process. It's been

5 KPIs To Track the Success of Your Small Business Marketing

For small business owners, marketing can feel like a gamble. You can spend thousands of dollars on a social media advertising campaign and never really know if it worked. How do you know if your marketing budget is actually gaining customers for you? Track metrics called key performance indicators

How a Popular Bar Shakes Up the Usual Order With Instagram

Unknown Caller, a cocktail bar in downtown Chattanooga, TN, has always been cool. With a retro speakeasy theme, patrons typed a hidden code in a phone booth to get in.After the pandemic hit, however, the phone booth had to go. “We were really worried about germs,” explains owner James Heeley.

4 Ideas for Great Video Content on Your Site

When it comes to promoting your business online, video content is king. It drives traffic to your site and keeps it there by engaging viewers like no other. If you need proof, consider this: A Wyzowl study found that 96% of respondents have watched an explainer video to learn more

5 Unexpected Benefits of Lead Tracking Software

The multitudes of lead tracking platforms on the market promise small businesses game-changing results. Manage your sales pipeline! Increase efficiency! Maximize sales!If you’re a small business owner who has built a client base from the ground up, you may be skeptical. What can a lead tracking platform do that

Track Your Leads and Increase Your Sales

The world is full of potential clients. They’re the people who Google your company, click on your Facebook ad campaign and hear about your services from a friend. But all those potential clients are just that—potential—until you follow up.Sales lead tracking software makes following up easy. It can record