Cathie Ericson

About the author

Cathie Ericson has extensive experience in content creation, having spent 15 years working for top PR agencies in LA, Seattle, Minneapolis and Portland. She has written for numerous small business publications and websites, drawing on her experiences and seeking advice from experts. In addition to her work with small businesses, she has also worked for clients including 3M; Andersen; Century 21; Fred Meyer (Kroger); Oregon Museum of Science and Industry; Owens Corning; Pfizer Animal Health; Race for the Cure; TruGreen and Tuality Healthcare.

Laptop with an email reminder on screen

Reach Your Small Business Customers with Email Marketing

Does email marketing still work? Considering the number of emails in your mailbox, it's clear marketers still believe. And, in fact, email works. HubSpot reports that nearly 80% of marketers noted an increase in email engagement in 2019, and another study described at Litmus finds a whopping 42 to

Construction tools and a laptop

Use Software to Help Your Small Business

In the life of your small business, you may find that  to be successful and grow, you need expertise in accounting or project management and customer relationship management. Software companies know this. Many quick-to-learn, easy-to-master programs automate these functions to help keep your transactions accurate and organized. Here are