Caroline Cox

About the author

Caroline Cox is a writer, content marketing manager and former magazine editor with more than a decade of experience covering everything from tech and social media to culture, small business, and entertainment.

5 Ways Apps Make Running Your Restaurant Easier

You’ve run a restaurant long enough to know that running one successfully is quite a feat. From hiring qualified employees to maintaining inventory to marketi...

Make the Most of Micro-Influencers for Your Retail Business

Smart retailers know the value of social media. It helps advertise products, connect with and grow a roster of shoppers and stay in the loop on the latest trend...

How To Optimize Your Small Business’ Online Profiles

Yes, your business is online. You have a website, you’re active on social media platforms, you make sure Google knows about you, you’re listed on the ri...

The Top Review Sites Your Small Business Should Leverage

For small businesses, online reviews can be game changers. Reviews give you a presence, establish your credibility, help customers feel more confident making pu...

7 Steps To Get Positive Online Reviews for Your Small Business

Looking for authenticity, credibility and lots of likes? So are your customers. Before making a purchase, 92% of shoppers read reviews, according to a Bizrate r...

Social Media 101 for Small Businesses

Now, more than ever, is a great time for your small business to be on social media. “Pivot” has been the theme of the past year, especially for small busine...

How to Deal with Negative Feedback Online

These days, online reviews can make or break your business. Data from Invespro shows that 90% of consumers read online reviews before visiting a busin...

6 Tips for Starting a Business Instagram

Should your business be on Instagram? If you’re just starting out with your company’s social media, Instagram is a great first step. This visual-cen...