Caroline Cox

About the author

Caroline Cox is a writer, content marketing manager and former magazine editor with more than a decade of experience covering everything from tech and social media to culture, small business, and entertainment.

Female restaurant worker using an app on a tablet

5 Ways Apps Make Running Your Restaurant Easier

You’ve run a restaurant long enough to know that running one successfully is quite a feat. From hiring qualified employees to maintaining inventory to marketing to updating your menu. And, of course, preparing food and getting it onto tables or out the door for delivery. Managing an eatery of

Woman holding up a shirt recording herself talking

Make the Most of Micro-Influencers for Your Retail Business

Smart retailers know the value of social media. It helps advertise products, connect with and grow a roster of shoppers and stay in the loop on the latest trends locally and across the globe. And there’s more: Welcome to the world of micro-influencers.To amp up your social presence, micro-influencers

Wmn working at a coffee shop looking at a computer

How To Optimize Your Small Business’ Online Profiles

Yes, your business is online. You have a website, you’re active on social media platforms, you make sure Google knows about you, you're listed on the right review sites and you’re tapped into the right search sites for the business you’re in.Yes, but. For each of those places where

Person leaving an online review from their phone

The Top Review Sites Your Small Business Should Leverage

For small businesses, online reviews can be game changers. Reviews give you a presence, establish your credibility, help customers feel more confident making purchases and provide crucial feedback so you can keep improving your business.You don’t want to be the business that has zero reviews. Forbes points out that

Person leaving an online review from their phone

7 Steps To Get Positive Online Reviews for Your Small Business

Looking for authenticity, credibility and lots of likes? So are your customers. Before making a purchase, 92% of shoppers read reviews, according to a Bizrate report.Great reviews start with consistent customer contact. Now is a great time to create a plan for managing your online reviews on sites important

Man recording a video of himself reviewing food at a restaurant

Social Media 101 for Small Businesses

Now, more than ever, is a great time for your small business to be on social media.“Pivot” has been the theme of the past year, especially for small businesses. Most have had to rethink the ways they’ve operated, whether that’s experimenting with e-commerce, changing up marketing strategies or all

How to Deal with Negative Feedback Online

These days, online reviews can make or break your business. Data from Invespro shows that 90% of consumers read online reviews before visiting a business, and 72% say that positive reviews make them trust a business more. But what if the reviews aren’t so positive? Synup’s recent State of Retail report found 82%

6 Tips for Starting a Business Instagram

Should your business be on Instagram? If you’re just starting out with your company’s social media, Instagram is a great first step. This visual-centric platform allows you to quickly create a profile, discover other relevant accounts and begin building your library of posts. While industries such as travel, beauty, fashion,