Beau Feeny

About the author

Beau Feeny is a writer and technology consultant based in Chicago. He has built applications and business processes for VC-backed startups, private firms, and public companies. He studied history and computer science at Harvard, and his work has been featured in festivals across the country.

Woman making an entry in a content calendar

How To Build a Content Calendar for Your Small Business

Developing content is important to your business—your image, your relationship with your customers and your future value. And that’s why you have a strategy. To take the stress out of content planning, and really start executing, your best bet is to invest time in creating and maintaining a content

Woman creating marketing video content

The Top 10 Trends in Content Marketing in 2021

Are you already creating content marketing for your site and your social media? Fantastic. That’s on trend. But as customer habits and expectations change, your content should change with it. Here are 10 trends to reach your audiences right now.Trend 1: Optimizing your site for voice searchListen up. According

Woman in a flower shop using her laptop

10 Marketing Strategy Ideas for Your Small Business

You have a website, you blog, you send emails, and the list goes on, but you’re not yet seeing results. What gives? You may be missing the one big piece that ties it all together: a marketing strategy. Developing a small business marketing strategy will help ensure the elements

Man working on his laptop in his workshop

How To Start a Blog and Keep It Going

Blogging originally emerged for online journaling, but today the format is used by big brands and small businesses alike to send their messages to the world. If you’ve been thinking about it, take the time do it right.Benefits of having a blogFirst, a blog drives traffic to your website

A construction worker using ecommerce software on his computer

Why You Should Add an Interactive Calculator or Quiz to Your E-Commerce Website

As a contractor, you’re always looking for new business. And when you get new leads, it’s always helpful to understand more about the projects before you pursue them. The more you know, the better you can tell if yours is the right company for the job. Enter quizzes and

A smiling woman looking at a computer and taking notes

10 Small Business Websites Creating Content We Love

As a small business owner transitioning to e-commerce, you know great content is important to your success. Having the right messages, told in the right way, on your active social media pages, newsletter and blog will help people discover you, giving you the opportunity to generate visitors and turn

Man in his 30s sitting on chair with laptop, on phone call, communication, owner, entrepreneur

Tips for Generating Content for Your E-Commerce Business

So, you’ve recognized the importance of having a website, but how do you keep it populated with content that’s relevant to your audience? Time to build a long-term plan for your ongoing content strategy. Here are some tips to jump-start your thinking.Spotlight a product category in a blog entryDo

Woman packaging up an order for shipment

Building Back: Adding E-Commerce To Your Business

E-commerce presents opportunities to move some of your business online, grow your customer base and insulate your business from future uncertainty. A 2020 e-commerce report by eMarketer predicted U.S. online sales of just over $7 billion, an 18% increase over 2019. If potential customers can’t currently buy from your

Pros and Cons of Having a Website

It can feel like social media has taken the place of websites. Do you even need one? They require time to maintain and keep secure, so it can be tempting to skip it entirely. However, in a mobile, always-on world, websites still offer important benefits. Weighing the pros and