Ashley Zlatopolsky

About the author

Ashley is an internationally published Detroit-based writer, editor and content strategist. Her work can be found in National Geographic, Rolling Stone, USA TODAY, the Guardian and more. By bridging the worlds of marketing and journalism, she combines a passion for business with a love for writing to create stories that help readers live their best lives. You can follow her on Twitter at @ashley_detroit.

Woman holding an earth day paperweight that was made in a glassblowing studio

Bringing Art Home: A Glassblowing Studio Goes Digital

Epiphany Studios, a boutique glassblowing and art studio in Pontiac, MI, had cultivated a unique up-close experience for visitors. They opened their workshop so customers could watch them create one-of-a-kind objects, then take home a piece to call their own.Yet, when the pandemic hit last year, like most businesses,

Woman cleaning jewelry

Live Webcasts Add Sparkle to This Family-Run Jewelry Business

Nobody ever shopped at Moriarty’s Gem Art in Crown Point, IN, because they wanted common jewelry designs. Run by a family of expert designers and gem cutters for over 30 years, it’s been the go-to destination for colored gemstones that many shops don’t even carry. So when the pandemic forced

E-commerce dessert menu

How the Recipe for Success Changed to E-Commerce for This Pie Company

In January 2020, PiesAbilities launched as a small bakery with a mission to hire adults with disabilities. Inspired by her young daughter, who has a disability, founder Jennifer Dempsey of Gainesville, FL, sold pies at farmers’ markets and supplied corporate events and weddings through a simple website.When the pandemic hit

Two people sitting at a desk in front of microphones recording a podcast

Should I Think About Podcasting?

When you've got a lot to say about your business or your industry, podcasts are a unique way to connect to your audience. Think of your podcast as your opportunity to sit down for a great one-on-one conversation—even though you can be talking to many thousands of people. With

Six cans of cider

How One of Michigan’s Top Cider Mills Went Digital

On a typical fall weekend in Michigan, families plan an apple-picking trip to Blake Farms, or Blake's, where they harvest Honeycrisps, Mutsus and Ginger Golds, then enjoy cider and a huge soft pretzel before they head home. It’s hard to turn that into a digital experience.So when the pandemic

Woman recording a video for her business

4 Basics About Video Hosting for Your Small Business

If you’re getting ready to put videos on your website to help explain products, share new item releases and offer tutorials, you’re headed in the right direction. Video content is king.The videos you create have to live somewhere, and that’s on a video hosting platform. Some video hosting platforms

Photo by AC DeMarco Studios

As One Door Closes, Another Opens for The Phluid Project

Even before the pandemic hit the U.S., The Phluid Project was in the process of closing its New York City retail store to pivot to an e-commerce model. Rob Smith, founder and CEO, launched the company’s 6,000-square-foot NoHo flagship in March 2018. The world’s first gender-free store, it included

Man holding a bag from Stage Deli

Looking To the Future While Celebrating the Past Keeps This Iconic Deli Afloat

When Steve Goldberg, owner of metro Detroit’s Stage Deli, first saw the pandemic hit Michigan last year, he knew it was the right time to pivot to e-commerce. It had been on his mind for a while, so when state lockdowns were put into place, it felt natural to

Fuse45 owners Karen Kelman and Samantha Friedman

Boutique Fitness Studio Shaping Up as a Fully Digital Business

When Michigan locked down due to Covid-19 in March 2020, boutique fitness studio Fuse45 owners Karen Kelman and Samantha Friedman, a mother-and-daughter duo, thought closing their two metro Detroit studios would be a brief three-week ordeal.They quickly pivoted to holding classes through an online-only Facebook Live format, a common solution