Ashley Zlatopolsky

About the author

Ashley is an internationally published Detroit-based writer, editor and content strategist. Her work can be found in National Geographic, Rolling Stone, USA TODAY, the Guardian and more. By bridging the worlds of marketing and journalism, she combines a passion for business with a love for writing to create stories that help readers live their best lives. You can follow her on Twitter at @ashley_detroit.

Should I Think About Podcasting?

When you’ve got a lot to say about your business or your industry, podcasts are a unique way to connect to your audience. Think of your podcast as your op...

How One of Michigan’s Top Cider Mills Went Digital

On a typical fall weekend in Michigan, families plan an apple-picking trip to Blake Farms, or Blake’s, where they harvest Honeycrisps, Mutsus and Ginger G...

4 Basics About Video Hosting for Your Small Business

If you’re getting ready to put videos on your website to help explain products, share new item releases and offer tutorials, you’re headed in the right dire...

As One Door Closes, Another Opens for The Phluid Project

Even before the pandemic hit the U.S., The Phluid Project was in the process of closing its New York City retail store to pivot to an e-commerce model. Rob Smit...

Looking To the Future While Celebrating the Past Keeps This Iconic Deli Afloat

When Steve Goldberg, owner of metro Detroit’s Stage Deli, first saw the pandemic hit Michigan last year, he knew it was the right time to pivot to e-commerce....

Fuse45 owners Karen Kelman and Samantha Friedman

Boutique Fitness Studio Shaping Up as a Fully Digital Business

When Michigan locked down due to Covid-19 in March 2020, boutique fitness studio Fuse45 owners Karen Kelman and Samantha Friedman, a mother-and-daughter duo, t...