Technology

Reach Your Customers With Geotargeting

Shoppers today are demanding. They want to be able to get what they want when they want it. And where they want. So all they have to do is pick up their smart device, tap in a search and find out what’s near them that very minute.This has had

Why Use an Ethernet Connection for Your Business

At some point, when your business connectivity gets more complex—more users, more applications, more bandwidth—consider changing your internet connections to an ethernet connection. Ethernet is a connected internet technology, and while using wires may seem anachronistic, they make sense for many businesses as they can exist hand in hand

What Makes Fiber More Reliable for Your Business Internet?

Reliability factors into everything in your business: product, service, access, solutions, technology. You just can’t survive without it. Same goes for your internet service and your connectivity. So, if right now you’re considering different options for your business internet provider, put reliability at the top of your list.And internet

7 Things To Look For When Choosing Your Business Internet Provider

The service you get from your business internet service provider (ISP) will determine how speedy your connection gets and how safe it stays, and this impacts how your team communicates with each other and with your customers. In short, choosing a great provider is a critical step in helping

Is Your Small Business Ready for Wi-Fi 6?

Small businesses are asking more from their internet than ever before. It isn’t enough for the office broadband connection to support a Zoom meeting. It needs to support 10 Zoom meetings at once, plus the training video playing in the background—and don’t forget the smart lights overhead!It can be

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Security

IoT Safety and Security: Guide To Choosing Smart Devices for Your Business

With promises of efficiency, reduced cost of operations and better productivity, it’s tempting to fill your business with the smartest IoT devices, such as thermostats, locks and lightbulbs. As long as you have the right ones.In the rush to get in on the fun, too many businesses have ended

Run Your Business Security Cameras on Fiber Internet

When you rely on digital surveillance cameras to monitor your business, you’ll want to rely on a fiber internet connection. You’re sending a lot of data over an extended period of time. In fact, you never turn it off. Fiber gives you the bandwidth you need to upload footage

Woman paying for her order at checkout using a tablet

Should Your Small Business Accept Cryptocurrency?

With the rise of social media posts and groups dedicated to bitcoin, it's clear that cryptocurrency is on the minds of both your customers and your competitors.Deciding what payment types to accept is a personal decision, based on your particular type of business. The first step to making that

Man opening security software on his laptop

How To Measure ROI on Your Security Software

The chances of a company experiencing a data breach are high—one in four, according to the Ponemon Institute. With hundreds of thousands of new malware designs appearing every day, it's more important than ever before for small businesses to prepare with cybersecurity. No matter your budget, the return on

Woman updating software on her computer

Should You Make Software Updates? Absolutely Yes!

If you think you don’t have the time or inclination to install software updates on every computer, mobile phone, tablet, printer, payment device, security system, router or IoT devices that are in your business network of technology, think again. Taking the short time to download and install an update

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Growth

How To Host a Killer Webinar

The webinar is one of the most powerful weapons in your marketing arsenal. It combines the engagement of video with the relationship-building of a conference. The result? Lots of hot leads.Of course, your webinar must be a good one, both technically and topically. It’s hard to know where to

10 Rules To Get Customers To Open Your Emails

Email marketing is a smart idea. You go right to your target audience and reach them, on their schedule, when they check their emails. The real skill is writing subject lines and headlines that stand out.Sure, your emails have value. They inform, they encourage recipients to be part of

How To Keep Your Blog Content Fresh

You already know why you need a blog: to keep clients in the loop, offer helpful tips and tricks, rank well on the search engine results page (SERP), educate your audience, position yourself as an industry leader and grow your reach.Knowing all of this, it's important to update your

Reputation Management Software

Your reputation is everything. No matter what kind of business you run, you have to pay attention to what people are saying when they mention you online. Any website that lets people leave a review might contain online reviews that can affect your online reputation.While you can search yourself

7 Creative Ways To Find Inspiration for Your Business Instagram

As a small business owner, it’s easy for tasks like social media to fall to the bottom of your seemingly endless to-do list.But the truth is, right now Instagram is key to brand building, driving traffic and boosting sales. And its influence and power are growing.Luckily, you don’t have

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Insights

Taking Robot Building from Brooklyn to Kids Across the World Takes Smart Tech

Growing up in Ohio, Jenny Young loved going into her garage where she could build and take apart toys. Years later, when she moved to New York City, Young wanted to bring that same experience to children who don’t have space to spread out with building projects and “create

A Town Bands Together to Create a Dynamic “Shop Local” Website

Twelve miles west of New York City, Montclair, NJ, a town of 40,000, supports six business districts, largely made up of small businesses, from restaurants to coffee bars, hair salons to boutique gyms, home decor to antiques shops. The variety of Montclair’s independently owned and operated businesses is key

Bugging Out: An Insect Business Goes Big By Going Digital

Jeff Neal launched his small business, The Critter Depot, to deliver live critters like crickets, roaches, superworms and fly larvae to local zoos and pet stores to help feed reptiles and amphibians.Prior to the pandemic, the process was straightforward: A zoo or pet store would call in their order,

Staying Positive, Committed, Connected With Technology

In January 2020, Rent Sons, a Rhode Island resource for finding people to do odd jobs around the house, had visions of growing. A company Facebook post announced: “20 markets in 2020!”Then the pandemic hit. Founder Pat Brown had to rethink his entire business. Who would want a stranger coming

Woman holding an earth day paperweight that was made in a glassblowing studio

Bringing Art Home: A Glassblowing Studio Goes Digital

Epiphany Studios, a boutique glassblowing and art studio in Pontiac, MI, had cultivated a unique up-close experience for visitors. They opened their workshop so customers could watch them create one-of-a-kind objects, then take home a piece to call their own.Yet, when the pandemic hit last year, like most businesses,

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Professional Services

Woman typing on a laptop computer

Why LinkedIn Marketing Is Essential for Your Professional Services Business

LinkedIn is no longer just a place to post your resumé. It’s the epicenter of business and professional marketing, which helps make it a perfect platform for your real estate agency or law firm. Finding your audience among LinkedIn’s 756 million users can help you grow your client base

Business owner at her computer using a human resources platform

Best Online Platforms To Store HR Data

Your employees want to be paid, understand their benefits and know your vacation policy. If it’s tough to stay on top of those human resources tasks, make it easy with an online HR platform. HR software is the ideal next step to save you time—and keep you organized.Perks of

Professional man at his computer working on his business strategy

How To Create a Content Marketing Strategy for Your Professional Services Business

When your potential customers have a question, they often turn to the internet to find the answer. Wouldn’t it be great if the blog post, video, podcast or e-book they found was created by your professional services firm? If they liked it, they just might follow your firm on

Woman at her computer learning new tech skills

7 Online Learning Platforms To Help Employees Learn New Tech Skills

Over the past year, as you’ve had to rethink your business—add e-commerce, step up your social media, bring in new software—you’ve asked your employees to do a lot, too. If you’ve all been guessing together how to use new technology, online training can help smooth the transition.Helping employees learn

Man on a conference call using his laptop

Best Remote Collaboration Tools for Small Businesses

How do you collaborate if you’ve switched to a remote setup without the face-to-face interaction you were used to in your office? Fortunately, there are plenty of online collaboration tools that make remote work far more manageable for all small businesses. Whether you need project management software, a tool to help your

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Retail

Flower shop cashier handing business card to customer.

7 Reasons Your Business Card Needs a QR Code

You’re more than the tiny description of yourself on your business card. But how can you convey this to the rest of the world? There’s one great way: a QR code. The pixelated squares are small enough to fit on any business card, but the information embedded within can

Woman at computer shipping a package

6 Tips for Maintaining E-Commerce Growth Beyond the Pandemic

With the rapid rise of online shopping during the pandemic, your business may have been forced to quickly pivot to more of an e-commerce model than you ever had before.Shopping online is here to stay—for you and your customers. There are several ways you can boost your online retail

Woman on sofa shopping online using her phone

Is Your Online Store Ready for Gen Z E-Commerce Shoppers?

There’s a new crowd of online shoppers in town: Generation Z. Digital natives accustomed to buying with one click, they’re changing the online shopping landscape—which means, as an online retailer, you have to evolve with them. Whether you’ve added an e-commerce element to your offerings in the wake of the

Woman on a computer using social media to promote her business

Convince People To Buy Local Using Social Media

People love to shop local. Give your customers a good story or other reason to support local businesses, and lots of them will choose the owned and operated community business over big box and online retailers.Social media sites—like Facebook, Instagram, Twitter and TikTok—are terrific storytelling platforms. The posts you

Retailer reading a QR code on a phone

5 Ways Retailers Can Use QR Codes

The transition to online shopping has motivated many retailers to look for creative ways to generate sales, connect with shoppers and distinguish their stores. If you’re looking for a way to add a tech-y online dimension to your in-store shopping experience, QR codes are an effective and flexible way

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Healthcare

5 Ways Artificial Intelligence Can Benefit Surgery Centers

Technology has transformed the work of health professionals for years. Now surgery centers are taking technology to a new level of innovation by using artificial intelligence (AI) for important functions, from back office to patient services.According to a report by McKinsey & Company, 15% of current work hours in

A couple meeting with a medical professional who is sharing a QR code

5 Ways Healthcare Providers Can Use QR Codes

As you’re bringing more technology into your practice—to manage your office and communicate with your patients and suppliers—take a look at what QR code technology can do for you. QR codes offer a lot of value for healthcare professionals who are looking for a practical way to link patients

Female doctor using a telehealth program on her computer

6 Ways To Make Telehealth More Approachable for Your Patients

Many patients and providers likely experienced their first telehealth appointment during the pandemic. According to the CDC, telehealth visits in the last week of March 2020 were 154% higher than the same period in 2019. While many patients gave the service rave reviews, others either were hesitant to have

Woman using her smart watch for medical data

Medical Wearables and Security for Your Patients

Ever since FitBit launched in 2007 and became one of the first consumer-marketed health tech tools, millions of people have strapped on wearable devices to track their personal fitness goals. In fact, 21% of U.S. adults regularly wear a smartwatch or fitness tracker, according to the Pew Research Center.While

Woman making a payment at a medical clinic counter

Should You Upgrade Your Patient Billing Software?

The right medical billing software is an asset to your practice and improves your operational efficiency. It makes sure you get paid what you’re due as promptly as possible, whether it comes directly from your patients or from their insurance companies. It can also reduce the time it takes

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Contractors

9 IoT Solutions for Contractors

Contractors are set to experience a boom of new Internet of Things (IoT) devices and solutions designed just for their industry. By helping contractors gather and use information more effectively, monitor worksites, improve productivity and streamline business processes, these IoT technologies have the potential to help the construction industry

Two male construction workers using computer accounting software

How Contractors Can Get Started With Accounting Software

Printing invoices. Entering information on spreadsheets. Filing it all into big metal file cabinets. It’s a lot. And nobody likes to do it. A business doesn’t have to run like that anymore. Technology has stepped in to help you stay organized.Benefits of accounting softwareAutomate everyday tasks. Some of the

A construction worker using ecommerce software on his computer

Why You Should Add an Interactive Calculator or Quiz to Your E-Commerce Website

As a contractor, you’re always looking for new business. And when you get new leads, it’s always helpful to understand more about the projects before you pursue them. The more you know, the better you can tell if yours is the right company for the job. Enter quizzes and

Woman typing on her laptop keyboard

Yes, You Can Get Listed in the Google Local 3-Pack

The Google Local 3-Pack is the list of three businesses below Google’s paid ads, but above the organic search results. Getting your business listed there can drive a huge amount of search traffic—and it's possible to do without spending money on “local search experts.”Let’s look at an example. If

A man working on his website using a digital tablet on his desk at office.

Website Tactics for Small Business Contractors

For a contractor, the right website is more than just a form of advertising—it’s essential if you want to compete. Today’s website-building tools are easy to use and can help you get your business online quickly and develop relationships with potential customers. You want your website to be more

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Hospitality

6 Restaurant Technologies Your Customers Will Love in 2022

The pandemic has forced many restaurant owners to adapt to new ways of doing business. Ready for the good news? While you’ve been busy changing, smart minds have been at work designing the restaurant technology solutions that will minimize your headaches and maximize your revenue going forward.From IoT devices

8 Digital Marketing Tips To Attract Tourism in the Off-Season

In the travel industry, these days “business as usual” isn’t, well, business as usual. Even as travel resumes, it’s taking a new form. While everyone could still use a getaway, there are all kinds of factors—safety protocols, cautions, schedules, budgets—preventing people from getting back into their old travel routines. You

Women at restaurant working with an IoT device

5 Easy, Affordable IoT Solutions for Restaurants

Simple, easy-to-use and affordable Internet of Things (IoT) devices are helping restaurant owners do their jobs better every day. From improving the customer experience to cost savings to compliance monitoring, there’s likely a situation you’ve got that can be enhanced with an intelligent device. And game-changing smart tech can

Two restaurant employees promoting their restaurant using their computer

5 Digital Marketing Ideas for Promoting Your Restaurant Online in 2021

Your restaurant survived the pandemic. Now what? With competition fiercer than ever as in-person dining returns, it’s critical to leverage the digital marketing tools that will help you attract new customers, increase sales, boost customer loyalty and allow your restaurant to stand out from the crowd. Check out these five

Woman paying for her food order using her phone

10 Ways Restaurants Can Use QR Codes, From Marketing to Payment

Restaurants turned to QR codes to make it easier for diners to order food and drinks touch-free. But the little pixelated squares have had a resurgence since then, as restaurateurs are realizing the benefits of using QR codes far beyond digital menus.From boosting branding, facilitating payments and creating dynamic

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