Technology

How To Use Personal Automation Software in Your Business

Automation is a big deal. It’s changing the way businesses from McDonald’s to small mom-and-pop stores run at every level, from dealing with customers and i...

What’s New in Payment Processing?

Cash may still be king, but its grip on the throne is slipping. As many as 80% of consumers now prefer to pay with their debit or credit cards over cash for pay...

QR Code Resurgence: The Unexpected Benefits of Using QR Codes at Your Small Business

Whether you’re running a restaurant, managing a bookstore or overseeing a doctor’s office, QR codes could be the key to making both your staff and your cust...

10 Apps To Help Boost Your Employee and Business Productivity

Stop checking your email. Stop spending precious hours in meetings. It’s time to get organized and get your business moving. You’ve told yourself all of thi...

Is CRM Software Right for Me?

Are you keeping track of customers and new leads on Excel spreadsheets? On documents? In the notes app of your smartphone? Why? When your business is really sma...

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Security

Multi tasking mother looking after son and working from home, modern parenting, freelancer, responsibility

Top Tips for Employees To Keep Data Safe When Working From Home

Thanks to the pandemic, millions of Americans who previously commuted to work now work remotely. This has caused employers to adopt new tools for collaboration,...

Mid adult Asian woman reading bank statement, working from home with her business partner, sitting at traditional wooden desk, hand on chin, going through paperwork, doing accounts, book keeping, planning, strategy

Are You Protecting Your Customer’s E-Commerce Data?

E-commerce has had a meteoric rise, especially with fewer options for in-person shopping and dining. Digital Commerce 360 reports that consumer e-commerce spend...

How To Secure Your Business’ IoT Devices

Internet of Things (IoT), or smart devices, can be a convenient way to automate or monitor parts of your business—but they can also be a huge security risk. A...

Do Big Security Hacks Affect Small Businesses?

Big hacks and security breaches are always in the news these days, often affecting big high-profile enterprises and government agencies. As you think about the ...

Best Security Practices To Keep Your E-Commerce Safe

E-commerce offers the opportunity for retailers to expand and reach new customers, but the migration to online retailing has also created opportunities for scam...

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Growth

4 Ideas for Great Video Content on Your Site

When it comes to promoting your business online, video content is king. It drives traffic to your site and keeps it there by engaging viewers like no other. If ...

How To Use Facebook Live To Promote Your Small Business

Livestreaming has become an essential tool for enhancing your business’ social media presence to both attract new customers and deepen your connection with yo...

5 Unexpected Benefits of Lead Tracking Software

The multitudes of lead tracking platforms on the market promise small businesses game-changing results. Manage your sales pipeline! Increase efficiency! Maximiz...

Should I Think About Podcasting?

When you’ve got a lot to say about your business or your industry, podcasts are a unique way to connect to your audience. Think of your podcast as your op...

How To Optimize Your Small Business’ Online Profiles

Yes, your business is online. You have a website, you’re active on social media platforms, you make sure Google knows about you, you’re listed on the ri...

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Insights

How a Popular Bar Shakes Up the Usual Order With Instagram

Unknown Caller, a cocktail bar in downtown Chattanooga, TN, has always been cool. With a retro speakeasy theme, patrons typed a hidden code in a phone booth to ...

How a Music School Tuned In To Online Classes

When the pandemic hit last spring, Renee Bordner wasn’t sure her business was going to make it. Students at her music school, Note-worthy Experiences, in Sudb...

How One of Michigan’s Top Cider Mills Went Digital

On a typical fall weekend in Michigan, families plan an apple-picking trip to Blake Farms, or Blake’s, where they harvest Honeycrisps, Mutsus and Ginger G...

As One Door Closes, Another Opens for The Phluid Project

Even before the pandemic hit the U.S., The Phluid Project was in the process of closing its New York City retail store to pivot to an e-commerce model. Rob Smit...

Looking To the Future While Celebrating the Past Keeps This Iconic Deli Afloat

When Steve Goldberg, owner of metro Detroit’s Stage Deli, first saw the pandemic hit Michigan last year, he knew it was the right time to pivot to e-commerce....

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Professional Services

Best Remote Collaboration Tools for Small Businesses

How do you collaborate if you’ve switched to a remote setup without the face-to-face interaction you were used to in your office? Fortunately, there are plen...

5 Video Games To Encourage Creativity in the Workplace

You can’t just ask employees to be creative. You have to give them a method and a time to do it. Bringing gaming into your workplace can encourage fresh think...

Where To Find Good Freelance Talent for Your Business

Freelancers are everywhere. Coding at a local coffee shop. Blogging in the park. Offering legal counsel from a sofa. Nearly 57 million Americans do freelance wo...

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Retail

Tech To Balance Your New E-Commerce Store with Your Brick and Mortar Business

So you’ve made the switch to e-commerce, but you still want to interface with your customers and provide excellent service and customer care. There’...

Make the Most of Micro-Influencers for Your Retail Business

Smart retailers know the value of social media. It helps advertise products, connect with and grow a roster of shoppers and stay in the loop on the latest trend...

Could You Manage Your Supply Chain Better?

When you’re so focused on your store’s supply chain, it’s hard to focus on anything else. The everyday demands of monitoring inventory, tracking orders an...

Should My Small Business Accept Venmo Payments?

Venmo was a revelation for everyone who loved a group dinner but dreaded the check splitting. This popular payment-sharing app became the go-to method for peer-...

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Healthcare

Teleconferencing 101 for Telehealth Providers

Telemedicine is an increasingly important part of patient care. Both now and into the future, telehealth services, whether video consultations with patients or ...

How Secure Are Patient Portals?

Patient portals are a great way to give your patients access to their Electronic Health Records (EHRs). They’re also convenient for streamlining requests for ...

5 Ideas for Social Media Marketing for Healthcare Providers

The internet is an incredible resource for health information. Google fields more than a billion health-related searches a day, while 90% of baby boomers have u...

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Contractors

Why Is It Important To Have a Business Phone Number?

If you own a contracting business, you know how much customers want to talk to you, not email you or send a question through your website. They want advice, rea...

Architect man or male engineer work on digital tablet with architectural plan and laptop computer on the desk at office.

Website Tactics for Small Business Contractors

For a contractor, the right website is more than just a form of advertising—it’s essential if you want to compete. Today’s website-building tools are easy...

Yes, You Can Get Listed in the Google Local 3-Pack

The Google Local 3-Pack is the list of three businesses below Google’s paid ads, but above the organic search results. Getting your business listed there can ...

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Hospitality

5 Ways Apps Make Running Your Restaurant Easier

You’ve run a restaurant long enough to know that running one successfully is quite a feat. From hiring qualified employees to maintaining inventory to marketi...

Technology To Solve Your Restaurant’s Delivery Challenges

If you’re a restaurant owner right now, you know what it means to pivot. No matter how your business has evolved throughout the pandemic, it’s likely that y...

Creating Great Playlists for Your Restaurant

Music is the elusive pulse of any restaurant experience. You want people to remember how they felt as they enjoyed your establishment—and music plays a signif...

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