Technology

Do You Know How To Create a Facebook Ad?

With nearly three billion monthly users, Facebook is a social media behemoth. It’s also one of the best places for small businesses to run ads, as you can directly target your potential customers. According to Hootsuite, the average Facebook user clicks on 12 ads a month—why shouldn’t some of

How To Use Personal Automation Software in Your Business

Automation is a big deal. It’s changing the way businesses from McDonald’s to small mom-and-pop stores run at every level, from dealing with customers and interacting with suppliers to paying bills and shipping packages.You’ve probably already thought about automating some of your business’ big processes and tasks, but have

What’s New in Payment Processing?

Cash may still be king, but its grip on the throne is slipping. As many as 80% of consumers now prefer to pay with their debit or credit cards over cash for payments, according to Fundera. And then there are electronic wallets like Apple Pay or Venmo. As digital

QR Code Resurgence: The Unexpected Benefits of Using QR Codes at Your Small Business

Whether you’re running a restaurant, managing a bookstore or overseeing a doctor’s office, QR codes could be the key to making both your staff and your customers feel more safe and connected during the pandemic and beyond.Around since the '90s, the square matrix barcodes have ebbed and flowed in

10 Apps To Help Boost Your Employee and Business Productivity

Stop checking your email. Stop spending precious hours in meetings. It’s time to get organized and get your business moving. You’ve told yourself all of this in the past, but the “busy work” keeps piling up.There are ways to get out from under the weight of your responsibilities, and

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Security

Should You Make Software Updates? Absolutely Yes!

If you think you don’t have the time or inclination to install software updates on every computer, mobile phone, tablet, printer, payment device, security system, router or IoT devices that are in your business network of technology, think again. Taking the short time to download and install an update

Protecting Your Business From Ransomware

Cyber criminals know that if your critical business files, like financial records, customer lists or email, are inaccessible, it can wreak havoc on your business. So when they hack your system, they make you pay a ransom to get your data back. This is ransomware. Luckily, there are some

Should I Be Worried About Digital Skimming?

Digital skimming is one of the latest and most insidious cybercrime threats to e-commerce businesses. Cyberattackers steal users’ credit card information as they’re entering it into an online payment form.If you’ve moved more of your business online in the past year and e-commerce with digital payments has become the

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Top Tips for Employees To Keep Data Safe When Working From Home

Thanks to the pandemic, millions of Americans who previously commuted to work now work remotely. This has caused employers to adopt new tools for collaboration, including video conferencing software for meetings and cloud-based tools to allow for collaboration on documents.If your company has gone through this transition, it’s important

Mid adult Asian woman reading bank statement, working from home with her business partner, sitting at traditional wooden desk, hand on chin, going through paperwork, doing accounts, book keeping, planning, strategy

Are You Protecting Your Customer’s E-Commerce Data?

E-commerce has had a meteoric rise, especially with fewer options for in-person shopping and dining. Digital Commerce 360 reports that consumer e-commerce spending was up 44% in 2020, with no sign of slowing. Whether you run a restaurant that pivoted to online takeout offerings or a shop that started marketing

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Growth

5 KPIs To Track the Success of Your Small Business Marketing

For small business owners, marketing can feel like a gamble. You can spend thousands of dollars on a social media advertising campaign and never really know if it worked. How do you know if your marketing budget is actually gaining customers for you? Track metrics called key performance indicators

How To Grow Your Business by Partnering With Other Local Small Businesses

More resources. More connections. More ideas. That's what you need to make more of your business. One place you could find all of these is in partnerships with other smart, motivated, connected small businesses in your area. Check out this guide to making it work.What are the benefits of

How To Optimize Your Website With Local Content

Google and other search engines are hugely important for local businesses. According to Social Media Today, nearly half of all Google searches have “local intent,” where the searcher is looking for information about something near them. And 97% of search engine users have used Google to find local businesses,

How To Create the Best Long-Term SEO Strategy for Your Small Business

Search engine optimization (SEO) for your business requires a long-term plan if you want to be successful. A short-term, scattershot strategy will, at best, get you nowhere and, at worst, get you penalized by Google and Bing.According to a survey by The Manifest, about 70% of small businesses don’t

Here’s What Chatbots Can Do for Your Small Business

Chatbots are small—living down in the corner of your website—but they are mighty. They have direct contact with your customers, after all. You might assume chatbots are only for large companies with tens of thousands, even millions, of customers. But know this: Chatbots can be great (and affordable) assets

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Insights

How the Recipe for Success Changed to E-Commerce for This Pie Company

In January 2020, PiesAbilities launched as a small bakery with a mission to hire adults with disabilities. Inspired by her young daughter, who has a disability, founder Jennifer Dempsey of Gainesville, FL, sold pies at farmers’ markets and supplied corporate events and weddings through a simple website.When the pandemic hit

Keeping the Personal Touch in Vacation Rentals Took Technology

Twiddy & Company Realtors of Corolla, NC, founded in 1978, handles rentals for about 1,000 vacation homes in the Outer Banks. The business had been booming, with homes going for an average of about $6,000 per week. Then, the pandemic hit like one of the hurricanes the area is

How a Popular Bar Shakes Up the Usual Order With Instagram

Unknown Caller, a cocktail bar in downtown Chattanooga, TN, has always been cool. With a retro speakeasy theme, patrons typed a hidden code in a phone booth to get in.After the pandemic hit, however, the phone booth had to go. “We were really worried about germs,” explains owner James Heeley.

How a Music School Tuned In To Online Classes

When the pandemic hit last spring, Renee Bordner wasn’t sure her business was going to make it. Students at her music school, Note-worthy Experiences, in Sudbury, MA, just outside of Boston, began dropping out as social distancing guidelines kicked in. While she was no stranger to using tech to

How One of Michigan’s Top Cider Mills Went Digital

On a typical fall weekend in Michigan, families plan an apple-picking trip to Blake Farms, or Blake's, where they harvest Honeycrisps, Mutsus and Ginger Golds, then enjoy cider and a huge soft pretzel before they head home. It’s hard to turn that into a digital experience.So when the pandemic

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Professional Services

7 Online Learning Platforms To Help Employees Learn New Tech Skills

Over the past year, as you’ve had to rethink your business—add e-commerce, step up your social media, bring in new software—you’ve asked your employees to do a lot, too. If you’ve all been guessing together how to use new technology, online training can help smooth the transition.Helping employees learn

Best Remote Collaboration Tools for Small Businesses

How do you collaborate if you’ve switched to a remote setup without the face-to-face interaction you were used to in your office? Fortunately, there are plenty of online collaboration tools that make remote work far more manageable for all small businesses. Whether you need project management software, a tool to help your

5 Video Games To Encourage Creativity in the Workplace

You can’t just ask employees to be creative. You have to give them a method and a time to do it. Bringing gaming into your workplace can encourage fresh thinking and innovation. Fast, challenging, engaging. And it’s fun—at work.Choose games that make people think in new waysLook for games

Where To Find Good Freelance Talent for Your Business

Freelancers are everywhere. Coding at a local coffee shop. Blogging in the park. Offering legal counsel from a sofa. Nearly 57 million Americans do freelance work and that number is expected to grow. By 2028, according to Statista, the majority of the U.S. workforce will be involved in temporary

Video Games Can Help You Motivate Your Employees

Playing video games, also called esports, is the new way to teach the value of teamwork. A 2018 study by professors at Brigham Young University reported at aisnet.org that work teams significant increase after playing video games for just 45 minutes.Make popular video games part of your workplace culture

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Retail

Tech To Balance Your New E-Commerce Store with Your Brick and Mortar Business

So you've made the switch to e-commerce, but you still want to interface with your customers and provide excellent service and customer care. There's tech available to help you provide your customers a similar level of experience and care that you provide at your brick and mortar establishment.From data

Make the Most of Micro-Influencers for Your Retail Business

Smart retailers know the value of social media. It helps advertise products, connect with and grow a roster of shoppers and stay in the loop on the latest trends locally and across the globe. And there’s more: Welcome to the world of micro-influencers.To amp up your social presence, micro-influencers

Could You Manage Your Supply Chain Better?

When you’re so focused on your store’s supply chain, it’s hard to focus on anything else. The everyday demands of monitoring inventory, tracking orders and managing order fulfillment, shipping and returns leaves little focus for building customer relationships or finding the next big thing you want to carry in

Should My Small Business Accept Venmo Payments?

Venmo was a revelation for everyone who loved a group dinner but dreaded the check splitting. This popular payment-sharing app became the go-to method for peer-to-peer payments. One diner could put the bill on their credit card, while fellow diners pulled out an app and immediately sent over their

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Healthcare

Should You Upgrade Your Patient Billing Software?

The right medical billing software is an asset to your practice and improves your operational efficiency. It makes sure you get paid what you’re due as promptly as possible, whether it comes directly from your patients or from their insurance companies. It can also reduce the time it takes

Teleconferencing 101 for Telehealth Providers

Telemedicine is an increasingly important part of patient care. Both now and into the future, telehealth services, whether video consultations with patients or conference calls with specialists, are something that doctors and other healthcare professionals need to be capable of delivering professionally. Here’s how to make sure you’re set

How Secure Are Patient Portals?

Patient portals are a great way to give your patients access to their Electronic Health Records (EHRs). They’re also convenient for streamlining requests for prescription refills, scheduling appointments and communicating.However, patient portals can also be a big security risk. If someone gets unauthorized access, they’ll be able to see

5 Ideas for Social Media Marketing for Healthcare Providers

The internet is an incredible resource for health information. Google fields more than a billion health-related searches a day, while 90% of baby boomers have used sites like Facebook and Twitter to find or share health information. It’s safe to say that if you’re a healthcare provider, it's a

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Contractors

Why You Should Add an Interactive Calculator or Quiz to Your E-Commerce Website

As a contractor, you’re always looking for new business. And when you get new leads, it’s always helpful to understand more about the projects before you pursue them. The more you know, the better you can tell if yours is the right company for the job. Enter quizzes and

Why Is It Important To Have a Business Phone Number?

If you own a contracting business, you know how much customers want to talk to you, not email you or send a question through your website. They want advice, reassurance, estimates, moral support—all easily gained through a phone call.According to a new report from Moneypenny, 56% of businesses still

Yes, You Can Get Listed in the Google Local 3-Pack

The Google Local 3-Pack is the list of three businesses below Google’s paid ads, but above the organic search results. Getting your business listed there can drive a huge amount of search traffic—and it's possible to do without spending money on “local search experts.”Let’s look at an example. If

Architect man or male engineer work on digital tablet with architectural plan and laptop computer on the desk at office.

Website Tactics for Small Business Contractors

For a contractor, the right website is more than just a form of advertising—it’s essential if you want to compete. Today’s website-building tools are easy to use and can help you get your business online quickly and develop relationships with potential customers. You want your website to be more

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Hospitality

How Can a Food Delivery App Improve Your Customer Experience?

Food delivery was for many a key to survival throughout the past year, and many customers have come to enjoy their newfound abilities to order food online and have it delivered straight to their door. But more competition makes it more difficult to stand out from the crowd. Time to

5 Ways Apps Make Running Your Restaurant Easier

You’ve run a restaurant long enough to know that running one successfully is quite a feat. From hiring qualified employees to maintaining inventory to marketing to updating your menu. And, of course, preparing food and getting it onto tables or out the door for delivery. Managing an eatery of

Technology To Solve Your Restaurant’s Delivery Challenges

If you’re a restaurant owner right now, you know what it means to pivot. No matter how your business has evolved throughout the pandemic, it’s likely that you’ve ramped up your delivery options to help your customers continue to enjoy your meals from home. But are you able to rely

Creating Great Playlists for Your Restaurant

Music is the elusive pulse of any restaurant experience. You want people to remember how they felt as they enjoyed your establishment—and music plays a significant role in influencing our emotions. Take the time to curate a positive music experience for your guests without being a trained DJ. Luckily,

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