Technology

In Case of Emergency: Creating Your Business Continuity Plan

You’ve probably thought a bit about cybersecurity risks to your business and how to prevent them: things like training employees to recognize phishing emails and practice good password security, using firewalls and antivirus software to prevent a malware or ransomware attack and keeping your software up to date.But no

The Top 10 Trends in Content Marketing in 2021

Are you already creating content marketing for your site and your social media? Fantastic. That’s on trend. But as customer habits and expectations change, your content should change with it. Here are 10 trends to reach your audiences right now.Trend 1: Optimizing your site for voice searchListen up. According

How Green Smart Tech Can Save Your Business Money

Smart tech can do more than help run your business more efficiently. Built into sustainable business practices that benefit the planet, you can help significantly reduce the costs of running your business, too. Energy-efficient small businesses can lower their utility costs by as much as 30%, according to Energy

How to Use an Email Marketing Platform to Drive Results For Your Small Business

Once you're ready to start an email marketing campaign, using smart technology to help you is the way to go. The different platforms have a lot of features, from templates to content suggestions to round-the-clock customer support. You don't have to invent the format or the process. It's been

Do You Know How To Create a Facebook Ad?

With nearly three billion monthly users, Facebook is a social media behemoth. It’s also one of the best places for small businesses to run ads, as you can directly target your potential customers. According to Hootsuite, the average Facebook user clicks on 12 ads a month—why shouldn’t some of

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Security

Should Your Small Business Accept Cryptocurrency?

With the rise of social media posts and groups dedicated to bitcoin, it's clear that cryptocurrency is on the minds of both your customers and your competitors.Deciding what payment types to accept is a personal decision, based on your particular type of business. The first step to making that

How To Measure ROI on Your Security Software

The chances of a company experiencing a data breach are high—one in four, according to the Ponemon Institute. With hundreds of thousands of new malware designs appearing every day, it's more important than ever before for small businesses to prepare with cybersecurity. No matter your budget, the return on

Should You Make Software Updates? Absolutely Yes!

If you think you don’t have the time or inclination to install software updates on every computer, mobile phone, tablet, printer, payment device, security system, router or IoT devices that are in your business network of technology, think again. Taking the short time to download and install an update

Protecting Your Business From Ransomware

Cyber criminals know that if your critical business files, like financial records, customer lists or email, are inaccessible, it can wreak havoc on your business. So when they hack your system, they make you pay a ransom to get your data back. This is ransomware. Luckily, there are some

Should I Be Worried About Digital Skimming?

Digital skimming is one of the latest and most insidious cybercrime threats to e-commerce businesses. Cyberattackers steal users’ credit card information as they’re entering it into an online payment form.If you’ve moved more of your business online in the past year and e-commerce with digital payments has become the

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Growth

Beginner’s Guide To A/B Testing Your Email Campaigns

What makes one marketing email perform better than another? The color of the call-to-action button? The length of the subject line? Many small business owners rely on intuition to guide their email marketing strategy. With A/B testing, they can get hard data, a much better guide for business decisions.A/B

How To Write a Killer Marketing Email for Your Small Business

Email can be one of the most effective marketing tactics for your small business. According to HubSpot, every dollar spent on email generates on average a $38 return.Writing a high-performing email is key—and it’s not easy. If you've tried email marketing before, you know how frustrating it can be

Newsletter Best Practices To Take Your Business to the Next Level

What drives website traffic, promotes products, boosts loyalty and attracts new and unexpected customers?It could just be your company’s newsletter. With more information than a weekly coupon bulletin or a quick email marketing blast, a business newsletter is a curated and personal message, a bright spot in a customer’s

10 Marketing Strategy Ideas for Your Small Business

You have a website, you blog, you send emails, and the list goes on, but you’re not yet seeing results. What gives? You may be missing the one big piece that ties it all together: a marketing strategy. Developing a small business marketing strategy will help ensure the elements

How To Start a Blog and Keep It Going

Blogging originally emerged for online journaling, but today the format is used by big brands and small businesses alike to send their messages to the world. If you’ve been thinking about it, take the time do it right.Benefits of having a blogFirst, a blog drives traffic to your website

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Insights

Bringing Art Home: A Glassblowing Studio Goes Digital

Epiphany Studios, a boutique glassblowing and art studio in Pontiac, MI, had cultivated a unique up-close experience for visitors. They opened their workshop so customers could watch them create one-of-a-kind objects, then take home a piece to call their own.Yet, when the pandemic hit last year, like most businesses,

Live Webcasts Add Sparkle to This Family-Run Jewelry Business

Nobody ever shopped at Moriarty’s Gem Art in Crown Point, IN, because they wanted common jewelry designs. Run by a family of expert designers and gem cutters for over 30 years, it’s been the go-to destination for colored gemstones that many shops don’t even carry. So when the pandemic forced

E-commerce Helped This Family Farm Thrive

Nathan Vannette wasn't sure how Growing Green Family Farms would make it through 2020. Most of their business came from supplying nearby restaurants in upstate South Carolina, hit hard by the pandemic.And restaurants were good, consistent customers, making up 85% of the farm's sales.“Within a two-week period, 85% of

How the Recipe for Success Changed to E-Commerce for This Pie Company

In January 2020, PiesAbilities launched as a small bakery with a mission to hire adults with disabilities. Inspired by her young daughter, who has a disability, founder Jennifer Dempsey of Gainesville, FL, sold pies at farmers’ markets and supplied corporate events and weddings through a simple website.When the pandemic hit

Keeping the Personal Touch in Vacation Rentals Took Technology

Twiddy & Company Realtors of Corolla, NC, founded in 1978, handles rentals for about 1,000 vacation homes in the Outer Banks. The business had been booming, with homes going for an average of about $6,000 per week. Then, the pandemic hit like one of the hurricanes the area is

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Professional Services

Why LinkedIn Marketing Is Essential for Your Professional Services Business

LinkedIn is no longer just a place to post your resumé. It’s the epicenter of business and professional marketing, which helps make it a perfect platform for your real estate agency or law firm. Finding your audience among LinkedIn’s 756 million users can help you grow your client base

Best Online Platforms To Store HR Data

Your employees want to be paid, understand their benefits and know your vacation policy. If it’s tough to stay on top of those human resources tasks, make it easy with an online HR platform. HR software is the ideal next step to save you time—and keep you organized.Perks of

How To Create a Content Marketing Strategy for Your Professional Services Business

When your potential customers have a question, they often turn to the internet to find the answer. Wouldn’t it be great if the blog post, video, podcast or e-book they found was created by your professional services firm? If they liked it, they just might follow your firm on

7 Online Learning Platforms To Help Employees Learn New Tech Skills

Over the past year, as you’ve had to rethink your business—add e-commerce, step up your social media, bring in new software—you’ve asked your employees to do a lot, too. If you’ve all been guessing together how to use new technology, online training can help smooth the transition.Helping employees learn

Best Remote Collaboration Tools for Small Businesses

How do you collaborate if you’ve switched to a remote setup without the face-to-face interaction you were used to in your office? Fortunately, there are plenty of online collaboration tools that make remote work far more manageable for all small businesses. Whether you need project management software, a tool to help your

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Retail

6 Tips for Maintaining E-Commerce Growth Beyond the Pandemic

With the rapid rise of online shopping during the pandemic, your business may have been forced to quickly pivot to more of an e-commerce model than you ever had before.Shopping online is here to stay—for you and your customers. There are several ways you can boost your online retail

Is Your Online Store Ready for Gen Z E-Commerce Shoppers?

There’s a new crowd of online shoppers in town: Generation Z. Digital natives accustomed to buying with one click, they’re changing the online shopping landscape—which means, as an online retailer, you have to evolve with them. Whether you’ve added an e-commerce element to your offerings in the wake of the

Convince People To Buy Local Using Social Media

People love to shop local. Give your customers a good story or other reason to support local businesses, and lots of them will choose the owned and operated community business over big box and online retailers.Social media sites—like Facebook, Instagram, Twitter and TikTok—are terrific storytelling platforms. The posts you

5 Ways Retailers Can Use QR Codes

The transition to online shopping has motivated many retailers to look for creative ways to generate sales, connect with shoppers and distinguish their stores. If you’re looking for a way to add a tech-y online dimension to your in-store shopping experience, QR codes are an effective and flexible way

Tech To Balance Your New E-Commerce Store with Your Brick and Mortar Business

So you've made the switch to e-commerce, but you still want to interface with your customers and provide excellent service and customer care. There's tech available to help you provide your customers a similar level of experience and care that you provide at your brick and mortar establishment.From data

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Healthcare

5 Ways Healthcare Providers Can Use QR Codes

As you’re bringing more technology into your practice—to manage your office and communicate with your patients and suppliers—take a look at what QR code technology can do for you. QR codes offer a lot of value for healthcare professionals who are looking for a practical way to link patients

6 Ways To Make Telehealth More Approachable for Your Patients

Many patients and providers likely experienced their first telehealth appointment during the pandemic. According to the CDC, telehealth visits in the last week of March 2020 were 154% higher than the same period in 2019. While many patients gave the service rave reviews, others either were hesitant to have

Medical Wearables and Security for Your Patients

Ever since FitBit launched in 2007 and became one of the first consumer-marketed health tech tools, millions of people have strapped on wearable devices to track their personal fitness goals. In fact, 21% of U.S. adults regularly wear a smartwatch or fitness tracker, according to the Pew Research Center.While

Should You Upgrade Your Patient Billing Software?

The right medical billing software is an asset to your practice and improves your operational efficiency. It makes sure you get paid what you’re due as promptly as possible, whether it comes directly from your patients or from their insurance companies. It can also reduce the time it takes

Teleconferencing 101 for Telehealth Providers

Telemedicine is an increasingly important part of patient care. Both now and into the future, telehealth services, whether video consultations with patients or conference calls with specialists, are something that doctors and other healthcare professionals need to be capable of delivering professionally. Here’s how to make sure you’re set

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Contractors

How Contractors Can Get Started With Accounting Software

Printing invoices. Entering information on spreadsheets. Filing it all into big metal file cabinets. It’s a lot. And nobody likes to do it. A business doesn’t have to run like that anymore. Technology has stepped in to help you stay organized.Benefits of accounting softwareAutomate everyday tasks. Some of the

Why You Should Add an Interactive Calculator or Quiz to Your E-Commerce Website

As a contractor, you’re always looking for new business. And when you get new leads, it’s always helpful to understand more about the projects before you pursue them. The more you know, the better you can tell if yours is the right company for the job. Enter quizzes and

Why Is It Important To Have a Business Phone Number?

If you own a contracting business, you know how much customers want to talk to you, not email you or send a question through your website. They want advice, reassurance, estimates, moral support—all easily gained through a phone call.According to a new report from Moneypenny, 56% of businesses still

Yes, You Can Get Listed in the Google Local 3-Pack

The Google Local 3-Pack is the list of three businesses below Google’s paid ads, but above the organic search results. Getting your business listed there can drive a huge amount of search traffic—and it's possible to do without spending money on “local search experts.”Let’s look at an example. If

Architect man or male engineer work on digital tablet with architectural plan and laptop computer on the desk at office.

Website Tactics for Small Business Contractors

For a contractor, the right website is more than just a form of advertising—it’s essential if you want to compete. Today’s website-building tools are easy to use and can help you get your business online quickly and develop relationships with potential customers. You want your website to be more

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Hospitality

5 Easy, Affordable IoT Solutions for Restaurants

Simple, easy-to-use and affordable Internet of Things (IoT) devices are helping restaurant owners do their jobs better every day. From improving the customer experience to cost savings to compliance monitoring, there’s likely a situation you’ve got that can be enhanced with an intelligent device. And game-changing smart tech can

5 Digital Marketing Ideas for Promoting Your Restaurant Online in 2021

Your restaurant survived the pandemic. Now what? With competition fiercer than ever as in-person dining returns, it’s critical to leverage the digital marketing tools that will help you attract new customers, increase sales, boost customer loyalty and allow your restaurant to stand out from the crowd. Check out these five

10 Ways Restaurants Can Use QR Codes, From Marketing to Payment

Restaurants turned to QR codes to make it easier for diners to order food and drinks touch-free. But the little pixelated squares have had a resurgence since then, as restaurateurs are realizing the benefits of using QR codes far beyond digital menus.From boosting branding, facilitating payments and creating dynamic

4 Tips To Use E-Commerce To Boost Your Restaurant’s Website

The restaurant industry has seen a complete overhaul this past year, and the hunt is on to find new, versatile business plans to grow business. Taking advantage of e-commerce to offer new products, boost restaurant sales and add new revenue streams can increase margins going forward. E-commerce is positively booming.

The Tech Tools You Need To Keep Your Restaurant Clean and Safe

Now that restaurants are opening to in-person diners once again, making sure that both customers and staff feel safe and keeping on top of a whole new set of safety protocols that are ever shifting have become new standards. Thankfully, there’s tech that can help you through it. During the

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