Technology

7 Things To Look For When Choosing Your Business Internet Provider

The service you get from your business internet service provider (ISP) will determine how speedy your connection gets and how safe it stays, and this impacts how your team communicates with each other and with your customers. In short, choosing a great provider is a critical step in helping

Is Your Small Business Ready for Wi-Fi 6?

Small businesses are asking more from their internet than ever before. It isn’t enough for the office broadband connection to support a Zoom meeting. It needs to support 10 Zoom meetings at once, plus the training video playing in the background—and don’t forget the smart lights overhead!It can be

Man and woman working in front of laptop.

4 Ways 2G Fiber Internet Could Boost Your Business

When it comes to internet bandwidth, bigger is almost always better for your business—which is why 2 Gigabit, or 2G, fiber optic internet might be exactly what you need.Small businesses have never relied as much on the internet as they do now. You might use it to connect with

2 women in flower shop looking at tablet.

Saving Money Is Automatic With Automation

Looking for ways to cut your small budget while providing the same (or better) customer service? Using automation software to complete tasks that you typically perform manually may be the answer.While you may have assumed that automating processes was for larger companies with bigger operating budgets, many small businesses

7 Reasons Why Residential Internet Won’t Cut It For Your Business

When you’re first starting out, and use the internet just for email and uploading and downloading small files, it might seem like residential internet service is all you need for your business. Business internet service looks more expensive (it is) and unnecessary (it isn’t). Whatever your size, even if

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Security

Woman paying for her order at checkout using a tablet

Should Your Small Business Accept Cryptocurrency?

With the rise of social media posts and groups dedicated to bitcoin, it's clear that cryptocurrency is on the minds of both your customers and your competitors.Deciding what payment types to accept is a personal decision, based on your particular type of business. The first step to making that

Man opening security software on his laptop

How To Measure ROI on Your Security Software

The chances of a company experiencing a data breach are high—one in four, according to the Ponemon Institute. With hundreds of thousands of new malware designs appearing every day, it's more important than ever before for small businesses to prepare with cybersecurity. No matter your budget, the return on

Woman updating software on her computer

Should You Make Software Updates? Absolutely Yes!

If you think you don’t have the time or inclination to install software updates on every computer, mobile phone, tablet, printer, payment device, security system, router or IoT devices that are in your business network of technology, think again. Taking the short time to download and install an update

Woman at a computer getting an onscreen malware alert

Protecting Your Business From Ransomware

Cyber criminals know that if your critical business files, like financial records, customer lists or email, are inaccessible, it can wreak havoc on your business. So when they hack your system, they make you pay a ransom to get your data back. This is ransomware. Luckily, there are some

Woman looking at her tablet

Should I Be Worried About Digital Skimming?

Digital skimming is one of the latest and most insidious cybercrime threats to e-commerce businesses. Cyberattackers steal users’ credit card information as they’re entering it into an online payment form.If you’ve moved more of your business online in the past year and e-commerce with digital payments has become the

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Growth

7 Ways You Can Repurpose Content To Keep Your Social Media Fresh

One way to stay competitive and grow the reach of your business is through content. But it can be hard to find the time to create blogs and social media posts amidst other important business tasks like maintaining a staff and creating online ads. You don’t have to start from

6 Advanced SEO Strategies To Try

Search engine optimization (SEO) is important for any small business that wants to attract organic search traffic (and not pay for ads). The basics are pretty simple:Make sure your business is listed properly on Google (it has a nearly 90% share of all web searches in North America).Set your

Young woman working in tablet standing in front of flower shop display.

How To Do Keyword Research

Search engine optimization (SEO) is the best way for small businesses to get organic traffic from Google and other search engines—and it all starts with keyword research. By doing it, you can get a leg up on your competitors and find new ways to reach your target customers.According to

Person rating a business on a tablet device

How To Get Customers To Review Your Business

Online reviews are incredibly important for small businesses. Positive reviews not only show potential customers you run a legitimate operation that can give them what they need, but they also help you rank higher in Google search results and get featured more on discovery platforms like Yelp.But what if your

Employee taking a photo for a social media post

Easy Design Tools To Create Your Social Media Posts

Let’s be honest. On social media, the clicks, the hits, the likes, the shares, the forwards, the follows all come from great visuals. You need good content, of course, but design brings the viewers in. In fact, HubSpot reports that a Facebook post with images earns about 2.3 times

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Insights

Staying Positive, Committed, Connected With Technology

In January 2020, Rent Sons, a Rhode Island resource for finding people to do odd jobs around the house, had visions of growing. A company Facebook post announced: “20 markets in 2020!”Then the pandemic hit. Founder Pat Brown had to rethink his entire business. Who would want a stranger coming

Woman holding an earth day paperweight that was made in a glassblowing studio

Bringing Art Home: A Glassblowing Studio Goes Digital

Epiphany Studios, a boutique glassblowing and art studio in Pontiac, MI, had cultivated a unique up-close experience for visitors. They opened their workshop so customers could watch them create one-of-a-kind objects, then take home a piece to call their own.Yet, when the pandemic hit last year, like most businesses,

Woman cleaning jewelry

Live Webcasts Add Sparkle to This Family-Run Jewelry Business

Nobody ever shopped at Moriarty’s Gem Art in Crown Point, IN, because they wanted common jewelry designs. Run by a family of expert designers and gem cutters for over 30 years, it’s been the go-to destination for colored gemstones that many shops don’t even carry. So when the pandemic forced

Family farm vegetables in cartons

E-commerce Helped This Family Farm Thrive

Nathan Vannette wasn't sure how Growing Green Family Farms would make it through 2020. Most of their business came from supplying nearby restaurants in upstate South Carolina, hit hard by the pandemic.And restaurants were good, consistent customers, making up 85% of the farm's sales.“Within a two-week period, 85% of

E-commerce dessert menu

How the Recipe for Success Changed to E-Commerce for This Pie Company

In January 2020, PiesAbilities launched as a small bakery with a mission to hire adults with disabilities. Inspired by her young daughter, who has a disability, founder Jennifer Dempsey of Gainesville, FL, sold pies at farmers’ markets and supplied corporate events and weddings through a simple website.When the pandemic hit

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Professional Services

Woman typing on a laptop computer

Why LinkedIn Marketing Is Essential for Your Professional Services Business

LinkedIn is no longer just a place to post your resumé. It’s the epicenter of business and professional marketing, which helps make it a perfect platform for your real estate agency or law firm. Finding your audience among LinkedIn’s 756 million users can help you grow your client base

Business owner at her computer using a human resources platform

Best Online Platforms To Store HR Data

Your employees want to be paid, understand their benefits and know your vacation policy. If it’s tough to stay on top of those human resources tasks, make it easy with an online HR platform. HR software is the ideal next step to save you time—and keep you organized.Perks of

Professional man at his computer working on his business strategy

How To Create a Content Marketing Strategy for Your Professional Services Business

When your potential customers have a question, they often turn to the internet to find the answer. Wouldn’t it be great if the blog post, video, podcast or e-book they found was created by your professional services firm? If they liked it, they just might follow your firm on

Woman at her computer learning new tech skills

7 Online Learning Platforms To Help Employees Learn New Tech Skills

Over the past year, as you’ve had to rethink your business—add e-commerce, step up your social media, bring in new software—you’ve asked your employees to do a lot, too. If you’ve all been guessing together how to use new technology, online training can help smooth the transition.Helping employees learn

Man on a conference call using his laptop

Best Remote Collaboration Tools for Small Businesses

How do you collaborate if you’ve switched to a remote setup without the face-to-face interaction you were used to in your office? Fortunately, there are plenty of online collaboration tools that make remote work far more manageable for all small businesses. Whether you need project management software, a tool to help your

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Retail

Flower shop cashier handing business card to customer.

7 Reasons Your Business Card Needs a QR Code

You’re more than the tiny description of yourself on your business card. But how can you convey this to the rest of the world? There’s one great way: a QR code. The pixelated squares are small enough to fit on any business card, but the information embedded within can

Woman at computer shipping a package

6 Tips for Maintaining E-Commerce Growth Beyond the Pandemic

With the rapid rise of online shopping during the pandemic, your business may have been forced to quickly pivot to more of an e-commerce model than you ever had before.Shopping online is here to stay—for you and your customers. There are several ways you can boost your online retail

Woman on sofa shopping online using her phone

Is Your Online Store Ready for Gen Z E-Commerce Shoppers?

There’s a new crowd of online shoppers in town: Generation Z. Digital natives accustomed to buying with one click, they’re changing the online shopping landscape—which means, as an online retailer, you have to evolve with them. Whether you’ve added an e-commerce element to your offerings in the wake of the

Woman on a computer using social media to promote her business

Convince People To Buy Local Using Social Media

People love to shop local. Give your customers a good story or other reason to support local businesses, and lots of them will choose the owned and operated community business over big box and online retailers.Social media sites—like Facebook, Instagram, Twitter and TikTok—are terrific storytelling platforms. The posts you

Retailer reading a QR code on a phone

5 Ways Retailers Can Use QR Codes

The transition to online shopping has motivated many retailers to look for creative ways to generate sales, connect with shoppers and distinguish their stores. If you’re looking for a way to add a tech-y online dimension to your in-store shopping experience, QR codes are an effective and flexible way

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Healthcare

5 Ways Artificial Intelligence Can Benefit Surgery Centers

Technology has transformed the work of health professionals for years. Now surgery centers are taking technology to a new level of innovation by using artificial intelligence (AI) for important functions, from back office to patient services.According to a report by McKinsey & Company, 15% of current work hours in

A couple meeting with a medical professional who is sharing a QR code

5 Ways Healthcare Providers Can Use QR Codes

As you’re bringing more technology into your practice—to manage your office and communicate with your patients and suppliers—take a look at what QR code technology can do for you. QR codes offer a lot of value for healthcare professionals who are looking for a practical way to link patients

Female doctor using a telehealth program on her computer

6 Ways To Make Telehealth More Approachable for Your Patients

Many patients and providers likely experienced their first telehealth appointment during the pandemic. According to the CDC, telehealth visits in the last week of March 2020 were 154% higher than the same period in 2019. While many patients gave the service rave reviews, others either were hesitant to have

Woman using her smart watch for medical data

Medical Wearables and Security for Your Patients

Ever since FitBit launched in 2007 and became one of the first consumer-marketed health tech tools, millions of people have strapped on wearable devices to track their personal fitness goals. In fact, 21% of U.S. adults regularly wear a smartwatch or fitness tracker, according to the Pew Research Center.While

Woman making a payment at a medical clinic counter

Should You Upgrade Your Patient Billing Software?

The right medical billing software is an asset to your practice and improves your operational efficiency. It makes sure you get paid what you’re due as promptly as possible, whether it comes directly from your patients or from their insurance companies. It can also reduce the time it takes

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Contractors

Two male construction workers using computer accounting software

How Contractors Can Get Started With Accounting Software

Printing invoices. Entering information on spreadsheets. Filing it all into big metal file cabinets. It’s a lot. And nobody likes to do it. A business doesn’t have to run like that anymore. Technology has stepped in to help you stay organized.Benefits of accounting softwareAutomate everyday tasks. Some of the

A construction worker using ecommerce software on his computer

Why You Should Add an Interactive Calculator or Quiz to Your E-Commerce Website

As a contractor, you’re always looking for new business. And when you get new leads, it’s always helpful to understand more about the projects before you pursue them. The more you know, the better you can tell if yours is the right company for the job. Enter quizzes and

Woman typing on her laptop keyboard

Yes, You Can Get Listed in the Google Local 3-Pack

The Google Local 3-Pack is the list of three businesses below Google’s paid ads, but above the organic search results. Getting your business listed there can drive a huge amount of search traffic—and it's possible to do without spending money on “local search experts.”Let’s look at an example. If

A man working on his website using a digital tablet on his desk at office.

Website Tactics for Small Business Contractors

For a contractor, the right website is more than just a form of advertising—it’s essential if you want to compete. Today’s website-building tools are easy to use and can help you get your business online quickly and develop relationships with potential customers. You want your website to be more

Why Is It Important To Have a Business Phone Number?

If you own a contracting business, you know how much customers want to talk to you, not email you or send a question through your website. They want advice, reassurance, estimates, moral support—all easily gained through a phone call.According to a new report from Moneypenny, 56% of businesses still

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Hospitality

8 Digital Marketing Tips To Attract Tourism in the Off-Season

In the travel industry, these days “business as usual” isn’t, well, business as usual. Even as travel resumes, it’s taking a new form. While everyone could still use a getaway, there are all kinds of factors—safety protocols, cautions, schedules, budgets—preventing people from getting back into their old travel routines. You

Women at restaurant working with an IoT device

5 Easy, Affordable IoT Solutions for Restaurants

Simple, easy-to-use and affordable Internet of Things (IoT) devices are helping restaurant owners do their jobs better every day. From improving the customer experience to cost savings to compliance monitoring, there’s likely a situation you’ve got that can be enhanced with an intelligent device. And game-changing smart tech can

Two restaurant employees promoting their restaurant using their computer

5 Digital Marketing Ideas for Promoting Your Restaurant Online in 2021

Your restaurant survived the pandemic. Now what? With competition fiercer than ever as in-person dining returns, it’s critical to leverage the digital marketing tools that will help you attract new customers, increase sales, boost customer loyalty and allow your restaurant to stand out from the crowd. Check out these five

Woman paying for her food order using her phone

10 Ways Restaurants Can Use QR Codes, From Marketing to Payment

Restaurants turned to QR codes to make it easier for diners to order food and drinks touch-free. But the little pixelated squares have had a resurgence since then, as restaurateurs are realizing the benefits of using QR codes far beyond digital menus.From boosting branding, facilitating payments and creating dynamic

Restaurant worker using her tablet for e-commerce ordering

4 Tips To Use E-Commerce To Boost Your Restaurant’s Website

The restaurant industry has seen a complete overhaul this past year, and the hunt is on to find new, versatile business plans to grow business. Taking advantage of e-commerce to offer new products, boost restaurant sales and add new revenue streams can increase margins going forward. E-commerce is positively booming.

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