Technology

How to Use an Email Marketing Platform to Drive Results For Your Small Business

Once you're ready to start an email marketing campaign, using smart technology to help you is the way to go. The different platforms have a lot of features, from templates to content suggestions to round-the-clock customer support. You don't have to invent the format or the process. It's been

Do You Know How To Create a Facebook Ad?

With nearly three billion monthly users, Facebook is a social media behemoth. It’s also one of the best places for small businesses to run ads, as you can directly target your potential customers. According to Hootsuite, the average Facebook user clicks on 12 ads a month—why shouldn’t some of

How To Use Personal Automation Software in Your Business

Automation is a big deal. It’s changing the way businesses from McDonald’s to small mom-and-pop stores run at every level, from dealing with customers and interacting with suppliers to paying bills and shipping packages.You’ve probably already thought about automating some of your business’ big processes and tasks, but have

What’s New in Payment Processing?

Cash may still be king, but its grip on the throne is slipping. As many as 80% of consumers now prefer to pay with their debit or credit cards over cash for payments, according to Fundera. And then there are electronic wallets like Apple Pay or Venmo. As digital

QR Code Resurgence: The Unexpected Benefits of Using QR Codes at Your Small Business

Whether you’re running a restaurant, managing a bookstore or overseeing a doctor’s office, QR codes could be the key to making both your staff and your customers feel more safe and connected during the pandemic and beyond.Around since the '90s, the square matrix barcodes have ebbed and flowed in

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Security

How To Measure ROI on Your Security Software

The chances of a company experiencing a data breach are high—one in four, according to the Ponemon Institute. With hundreds of thousands of new malware designs appearing every day, it's more important than ever before for small businesses to prepare with cybersecurity. No matter your budget, the return on

Should You Make Software Updates? Absolutely Yes!

If you think you don’t have the time or inclination to install software updates on every computer, mobile phone, tablet, printer, payment device, security system, router or IoT devices that are in your business network of technology, think again. Taking the short time to download and install an update

Protecting Your Business From Ransomware

Cyber criminals know that if your critical business files, like financial records, customer lists or email, are inaccessible, it can wreak havoc on your business. So when they hack your system, they make you pay a ransom to get your data back. This is ransomware. Luckily, there are some

Should I Be Worried About Digital Skimming?

Digital skimming is one of the latest and most insidious cybercrime threats to e-commerce businesses. Cyberattackers steal users’ credit card information as they’re entering it into an online payment form.If you’ve moved more of your business online in the past year and e-commerce with digital payments has become the

Multi tasking mother looking after son and working from home, modern parenting, freelancer, responsibility

Top Tips for Employees To Keep Data Safe When Working From Home

Thanks to the pandemic, millions of Americans who previously commuted to work now work remotely. This has caused employers to adopt new tools for collaboration, including video conferencing software for meetings and cloud-based tools to allow for collaboration on documents.If your company has gone through this transition, it’s important

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Growth

10 Marketing Strategy Ideas for Your Small Business

You have a website, you blog, you send emails, and the list goes on, but you’re not yet seeing results. What gives? You may be missing the one big piece that ties it all together: a marketing strategy. Developing a small business marketing strategy will help ensure the elements

How To Start a Blog and Keep It Going

Blogging originally emerged for online journaling, but today the format is used by big brands and small businesses alike to send their messages to the world. If you’ve been thinking about it, take the time do it right.Benefits of having a blogFirst, a blog drives traffic to your website

How To Optimize Your Site for Voice Search

How people search for and find information online is always changing, so you need to make sure your search engine optimization (SEO) strategies stay up to date. One big recent development is the increasing popularity of voice search. Here’s how to optimize your business website for it.People generally use

5 KPIs To Track the Success of Your Small Business Marketing

For small business owners, marketing can feel like a gamble. You can spend thousands of dollars on a social media advertising campaign and never really know if it worked. How do you know if your marketing budget is actually gaining customers for you? Track metrics called key performance indicators

How To Grow Your Business by Partnering With Other Local Small Businesses

More resources. More connections. More ideas. That's what you need to make more of your business. One place you could find all of these is in partnerships with other smart, motivated, connected small businesses in your area. Check out this guide to making it work.What are the benefits of

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Insights

E-commerce Helped This Family Farm Thrive

Nathan Vannette wasn't sure how Growing Green Family Farms would make it through 2020. Most of their business came from supplying nearby restaurants in upstate South Carolina, hit hard by the pandemic.And restaurants were good, consistent customers, making up 85% of the farm's sales.“Within a two-week period, 85% of

How the Recipe for Success Changed to E-Commerce for This Pie Company

In January 2020, PiesAbilities launched as a small bakery with a mission to hire adults with disabilities. Inspired by her young daughter, who has a disability, founder Jennifer Dempsey of Gainesville, FL, sold pies at farmers’ markets and supplied corporate events and weddings through a simple website.When the pandemic hit

Keeping the Personal Touch in Vacation Rentals Took Technology

Twiddy & Company Realtors of Corolla, NC, founded in 1978, handles rentals for about 1,000 vacation homes in the Outer Banks. The business had been booming, with homes going for an average of about $6,000 per week. Then, the pandemic hit like one of the hurricanes the area is

How a Popular Bar Shakes Up the Usual Order With Instagram

Unknown Caller, a cocktail bar in downtown Chattanooga, TN, has always been cool. With a retro speakeasy theme, patrons typed a hidden code in a phone booth to get in.After the pandemic hit, however, the phone booth had to go. “We were really worried about germs,” explains owner James Heeley.

How a Music School Tuned In To Online Classes

When the pandemic hit last spring, Renee Bordner wasn’t sure her business was going to make it. Students at her music school, Note-worthy Experiences, in Sudbury, MA, just outside of Boston, began dropping out as social distancing guidelines kicked in. While she was no stranger to using tech to

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Professional Services

7 Online Learning Platforms To Help Employees Learn New Tech Skills

Over the past year, as you’ve had to rethink your business—add e-commerce, step up your social media, bring in new software—you’ve asked your employees to do a lot, too. If you’ve all been guessing together how to use new technology, online training can help smooth the transition.Helping employees learn

Best Remote Collaboration Tools for Small Businesses

How do you collaborate if you’ve switched to a remote setup without the face-to-face interaction you were used to in your office? Fortunately, there are plenty of online collaboration tools that make remote work far more manageable for all small businesses. Whether you need project management software, a tool to help your

5 Video Games To Encourage Creativity in the Workplace

You can’t just ask employees to be creative. You have to give them a method and a time to do it. Bringing gaming into your workplace can encourage fresh thinking and innovation. Fast, challenging, engaging. And it’s fun—at work.Choose games that make people think in new waysLook for games

Where To Find Good Freelance Talent for Your Business

Freelancers are everywhere. Coding at a local coffee shop. Blogging in the park. Offering legal counsel from a sofa. Nearly 57 million Americans do freelance work and that number is expected to grow. By 2028, according to Statista, the majority of the U.S. workforce will be involved in temporary

Video Games Can Help You Motivate Your Employees

Playing video games, also called esports, is the new way to teach the value of teamwork. A 2018 study by professors at Brigham Young University reported at aisnet.org that work teams significant increase after playing video games for just 45 minutes.Make popular video games part of your workplace culture

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Retail

Convince People To Buy Local Using Social Media

People love to shop local. Give your customers a good story or other reason to support local businesses, and lots of them will choose the owned and operated community business over big box and online retailers.Social media sites—like Facebook, Instagram, Twitter and TikTok—are terrific storytelling platforms. The posts you

5 Ways Retailers Can Use QR Codes

The transition to online shopping has motivated many retailers to look for creative ways to generate sales, connect with shoppers and distinguish their stores. If you’re looking for a way to add a tech-y online dimension to your in-store shopping experience, QR codes are an effective and flexible way

Tech To Balance Your New E-Commerce Store with Your Brick and Mortar Business

So you've made the switch to e-commerce, but you still want to interface with your customers and provide excellent service and customer care. There's tech available to help you provide your customers a similar level of experience and care that you provide at your brick and mortar establishment.From data

Make the Most of Micro-Influencers for Your Retail Business

Smart retailers know the value of social media. It helps advertise products, connect with and grow a roster of shoppers and stay in the loop on the latest trends locally and across the globe. And there’s more: Welcome to the world of micro-influencers.To amp up your social presence, micro-influencers

Could You Manage Your Supply Chain Better?

When you’re so focused on your store’s supply chain, it’s hard to focus on anything else. The everyday demands of monitoring inventory, tracking orders and managing order fulfillment, shipping and returns leaves little focus for building customer relationships or finding the next big thing you want to carry in

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Healthcare

Medical Wearables and Security for Your Patients

Ever since FitBit launched in 2007 and became one of the first consumer-marketed health tech tools, millions of people have strapped on wearable devices to track their personal fitness goals. In fact, 21% of U.S. adults regularly wear a smartwatch or fitness tracker, according to the Pew Research Center.While

Should You Upgrade Your Patient Billing Software?

The right medical billing software is an asset to your practice and improves your operational efficiency. It makes sure you get paid what you’re due as promptly as possible, whether it comes directly from your patients or from their insurance companies. It can also reduce the time it takes

Teleconferencing 101 for Telehealth Providers

Telemedicine is an increasingly important part of patient care. Both now and into the future, telehealth services, whether video consultations with patients or conference calls with specialists, are something that doctors and other healthcare professionals need to be capable of delivering professionally. Here’s how to make sure you’re set

How Secure Are Patient Portals?

Patient portals are a great way to give your patients access to their Electronic Health Records (EHRs). They’re also convenient for streamlining requests for prescription refills, scheduling appointments and communicating.However, patient portals can also be a big security risk. If someone gets unauthorized access, they’ll be able to see

5 Ideas for Social Media Marketing for Healthcare Providers

The internet is an incredible resource for health information. Google fields more than a billion health-related searches a day, while 90% of baby boomers have used sites like Facebook and Twitter to find or share health information. It’s safe to say that if you’re a healthcare provider, it's a

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Contractors

Why You Should Add an Interactive Calculator or Quiz to Your E-Commerce Website

As a contractor, you’re always looking for new business. And when you get new leads, it’s always helpful to understand more about the projects before you pursue them. The more you know, the better you can tell if yours is the right company for the job. Enter quizzes and

Why Is It Important To Have a Business Phone Number?

If you own a contracting business, you know how much customers want to talk to you, not email you or send a question through your website. They want advice, reassurance, estimates, moral support—all easily gained through a phone call.According to a new report from Moneypenny, 56% of businesses still

Yes, You Can Get Listed in the Google Local 3-Pack

The Google Local 3-Pack is the list of three businesses below Google’s paid ads, but above the organic search results. Getting your business listed there can drive a huge amount of search traffic—and it's possible to do without spending money on “local search experts.”Let’s look at an example. If

Architect man or male engineer work on digital tablet with architectural plan and laptop computer on the desk at office.

Website Tactics for Small Business Contractors

For a contractor, the right website is more than just a form of advertising—it’s essential if you want to compete. Today’s website-building tools are easy to use and can help you get your business online quickly and develop relationships with potential customers. You want your website to be more

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Hospitality

5 Digital Marketing Ideas for Promoting Your Restaurant Online in 2021

Your restaurant survived the pandemic. Now what? With competition fiercer than ever as in-person dining returns, it’s critical to leverage the digital marketing tools that will help you attract new customers, increase sales, boost customer loyalty and allow your restaurant to stand out from the crowd. Check out these five

10 Ways Restaurants Can Use QR Codes, From Marketing to Payment

Restaurants turned to QR codes to make it easier for diners to order food and drinks touch-free. But the little pixelated squares have had a resurgence since then, as restaurateurs are realizing the benefits of using QR codes far beyond digital menus.From boosting branding, facilitating payments and creating dynamic

4 Tips To Use E-Commerce To Boost Your Restaurant’s Website

The restaurant industry has seen a complete overhaul this past year, and the hunt is on to find new, versatile business plans to grow business. Taking advantage of e-commerce to offer new products, boost restaurant sales and add new revenue streams can increase margins going forward. E-commerce is positively booming.

The Tech Tools You Need To Keep Your Restaurant Clean and Safe

Now that restaurants are opening to in-person diners once again, making sure that both customers and staff feel safe and keeping on top of a whole new set of safety protocols that are ever shifting have become new standards. Thankfully, there’s tech that can help you through it. During the

How Can a Food Delivery App Improve Your Customer Experience?

Food delivery was for many a key to survival throughout the past year, and many customers have come to enjoy their newfound abilities to order food online and have it delivered straight to their door. But more competition makes it more difficult to stand out from the crowd. Time to

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